Title page for etd-0513114-202620


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URN etd-0513114-202620
Author Che-hao Chang
Author's Email Address No Public.
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Department Business Management
Year 2013
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title An Analysis of key success factors on Facebook business fan pages
Date of Defense 2014-06-11
Page Count 176
Keyword
  • Social commerce
  • Social website KPI
  • Social commerce design model
  • Fan pages
  • Facebook
  • Abstract With the rapid growth of network technology, from Web2.0, E-commerce, to the latest popular issue Social Commerce, there’s a trend that there’re more companies taking closely look in this area, and actively interacting with their consumers so as to gather the latest news, which is contrary to the past strategy the companies used. Nowadays, when it comes to website-designing, not only should they care about the fluency of the systems, but knowing how to interact with the users. For example, companies have to pay more attention to what the customers said and cared, and respond to their opinions as soon as possible. However, when designing the website, there are many factors that must be considered. So the problems arise, which factors should they care when running the website?
    Hence, in this study, Social commerce design model and other variables are discussed and selected to form the research model. The goal of the study is to find out the main factor that affect the performance of Facebook business fan page and users’ participation. Samples of 250 collected by observing.
    The result showed that when operating the fan page, content profile, online question asking, news feed, connection, topic focus, participation and applications are the elements companies should focus on, so as to get best effect of the company.
    Based on the result, suggestions are as followed: Considering the different industry the company may in, those who want to manage the community website should find out the key operating element of the industry so as to raise the operating performance, and strengthen the relationships with the customers.
    Advisory Committee
  • Tsai, Hsien-tang - chair
  • Huei-Mei Liang - co-chair
  • Lu, Iuan-yuan - advisor
  • Kuo, Tsuang Y. - advisor
  • Files
  • etd-0513114-202620.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2014-06-13

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