||There are many Food and Beverage industry in Taiwan. However, the studies of Food and Beverage industry is not very common. This study analyzes three stories of entrepreneurship in Food and Beverage industry by narrative inquiry and focus on learning behaviors of entrepreneurs to investigate entrepreneurial learning in Food and Beverage industry. The study discusses “What is learning behaviors of entrepreneurs in Food and Beverage industry?”, “How to generate learning behaviors?” and “What characteristics are on learning behaviors?” through interview, write the stories, analyze and generalize the events.|
There are three conclusions in the study. First, the entrepreneur experience two stages in Food and Beverage industry when they start their own business. Two stages are “Pioneering Stage” and “Stability Stage”. Second, the entrepreneur shows five learning behaviors in two stages. Five learning behaviors are “Learn selectively”, “Learn deeply”, “interactive learning”, “reflect on experience” and “Transfer experience”. The entrepreneur strengthens their entrepreneurial experience by learning behaviors and establish a practical theory and work track. Third, the entrepreneur has three characteristics in entrepreneurial learning. The first characteristic is the entrepreneur obtains entrepreneurial abilities by practice. The second is there are close relations between the entrepreneur and the customer when the entrepreneur learn in interactive with customers. The third is the entrepreneur transfers the fuzzy experience to the entrepreneurial knowledge through reflecting their experience. Nevertheless, the knowledge is the operating theory that the entrepreneur generates rather than professional knowledge.