Title page for etd-0512117-152324


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URN etd-0512117-152324
Author Hung-Tzu Chiu
Author's Email Address wendychu81@gmail.com
Statistics This thesis had been viewed 5345 times. Download 333 times.
Department Business Management
Year 2016
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Entrepreneurial Learning
in Micro Food & Beverage industry
Date of Defense 2016-07-20
Page Count 95
Keyword
  • Learning behavior
  • Entrepreneurial learning
  • narrative inquiry
  • Food and Beverage industry
  • Qualitative research.
  • Abstract There are many Food and Beverage industry in Taiwan. However, the studies of Food and Beverage industry is not very common. This study analyzes three stories of entrepreneurship in Food and Beverage industry by narrative inquiry and focus on learning behaviors of entrepreneurs to investigate entrepreneurial learning in Food and Beverage industry. The study discusses “What is learning behaviors of entrepreneurs in Food and Beverage industry?”, “How to generate learning behaviors?” and “What characteristics are on learning behaviors?” through interview, write the stories, analyze and generalize the events.
    There are three conclusions in the study. First, the entrepreneur experience two stages in Food and Beverage industry when they start their own business. Two stages are “Pioneering Stage” and “Stability Stage”. Second, the entrepreneur shows five learning behaviors in two stages. Five learning behaviors are “Learn selectively”, “Learn deeply”, “interactive learning”, “reflect on experience” and “Transfer experience”. The entrepreneur strengthens their entrepreneurial experience by learning behaviors and establish a practical theory and work track. Third, the entrepreneur has three characteristics in entrepreneurial learning. The first characteristic is the entrepreneur obtains entrepreneurial abilities by practice. The second is there are close relations between the entrepreneur and the customer when the entrepreneur learn in interactive with customers. The third is the entrepreneur transfers the fuzzy experience to the entrepreneurial knowledge through reflecting their experience. Nevertheless, the knowledge is the operating theory that the entrepreneur generates rather than professional knowledge.
    Advisory Committee
  • Ching-Fang Lee - chair
  • Chih-yuan Wang - co-chair
  • Dun-Hou Tsai - advisor
  • Files
  • etd-0512117-152324.pdf
  • indicate access worldwide
    Date of Submission 2017-06-13

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