Title page for etd-0511118-145238


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URN etd-0511118-145238
Author Chun-hsiang Chen
Author's Email Address No Public.
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Department EMBA
Year 2017
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study on the Performance of Automobile Company’s Acquisition of Non-life Insurance Company
Date of Defense 2018-04-20
Page Count 91
Keyword
  • merger and acquisition strategy
  • non-life insurance business
  • acquisition
  • competitive advantage
  • resource-based theory
  • Abstract This study is focused on the performance of the insurance company acquired by the automobile company, aiming to find whether the automobile company could gain greater operational synergy by the acquisition of the insurance company and integrating the group resources in a competitive market.
    Based on merger and acquisition strategy and resource-based theory, this study also combines the method of strategy application and competitive advantage strategy to define the competitive advantages and strategies of the acquired insurance company. This is a qualitative study of the insurance company by analyzing financial data before and after the acquisition and the research purpose is to analyze the secondary data to identify the state of operation and development, key resources, competitive advantages, business strategies and unique capabilities of the case company.
    By analyzing the secondary data (Feb. 2017 - Apr. 2018) of the acquired insurance company, the results show that
    1. Both income and market share of the insurance company increase.
    2. It is effective to promote profit and the value of the company.
    3. Upgrade the competitive advantages of the insurance company with the physical assets from the group and affiliated companies.
    4. The intangible assets of the group such as great goodwill, perceived quality, brand awareness and loyalty will help the insurance company create more competitive advantages.
    5. By combining the key resources of the whole group and unique capabilities of the case company, the business strategies of the insurance company will differentiate from others.
    This study will be the bedrock for advanced research on Taiwan property insurance organization operation.
    Advisory Committee
  • Hsien-tang Tsai - chair
  • Chao-Cheng Chung - co-chair
  • Cher-Min Fong - advisor
  • Cher-Hung Tseng - advisor
  • Files
  • etd-0511118-145238.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2018-06-11

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