||Every industry has its own properties and environmental industry is no exception. Environmental industry in Taiwan was highly ignored at its initial stage, which was once attributed to a low-class business, and thus people paid much less attention to it. However, due to the depletion of natural resources and increasing awareness of environmental protection, there are more and more researches of this domain with various topics as well as issues to be explored. Nevertheless, there are still less studies focusing on the development process of environmental industry, from recycling of waste paper to recovery of precious metals from waste electrical and electronic equipment (WEEE) via advanced technology. As a result, it is the main topic this dissertation aims at.|
The reason why the dissertation takes the development of C Group for example is because it has focused on environmental recycling business from the beginning, from recycling of waste paper at first to scrap iron and to recovery of scraps from waste vehicles as well as WEEE and even to processing of the most awkward waste lighting which contains hazardous mercury. C Group’s development and its business expansion is quite representative in the environmental industry and hence it is taken as an example to explore unique growth factors and administrative strategies in the environmental industry.
By virtue of this research it generalizes basic properties of environmental industry and finds management techniques from it to lower disadvantages and problems of this industry. The effort of this research itself can offer suggestions and strategies not only to C Group for sustainable development but also to other similar companies for reference.
The study explores the particularity of environmental industry and realizes the relationship between C Group and environmental industry as well as Five Forces Analysis by reexamination of the historic development, social backgrounds, and the leader’s charisma of C Group and by systematic analysis of social science. In addition, the study also reexamines the past Growth Model as well as Competing Model which in practice usually cope with problems when confronting it, or judge through limited experiences and information. However, it helps recognize C Group’s properties, strengths, weaknesses, and its key capabilities through academic knowledge and analysis. Finally, it generalizes C Group’s properties in its leadership, management of human resources and marketing management. After the thorough understanding of the past and current situation, it helps not only C Group’s leader run and manage the group but also the development of environmental-related industry to strengthen enterprises’ sustainable competitiveness in environmental industry.