Title page for etd-0504115-110557


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URN etd-0504115-110557
Author Hung-chieh Lai
Author's Email Address aaaaap63170@yahoo.com.tw
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Department Human Resource Management
Year 2014
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Study of Communication Issues and Language Policy for MNC
Date of Defense 2015-06-08
Page Count 90
Keyword
  • subsidiary
  • local communities
  • multinational corporations
  • language policy
  • MNC headquarter
  • communication issues
  • Abstract Internationalization and globalization are the major trends in business development in recent years. Cross-border operation results in the boosting number of multinational corporations (MNC), while the number of branches, investments and employees will also increase with the expansion of overseas business. Therefore, the internal communication and coordination issues between headquarters and subsidiaries as well as the various subsidiaries are getting important. It also affects language management policy development for human resources practitioners.
    By way of qualitative approach of in-depth interview, this research portrayed three issues as follows for multinational corporations in Taiwan.
    1.Communication issues and related language policies between MNC headquarters and subsidiaries.
    2.Communication issues and related language policies between MNC headquarters – subsidiaries and local communities (including customers, government, suppliers and other key stakeholders).
    3.Communication issues and related language policies among MNC subsidiaries
    Lastly, the research conducted discussions from six dimensions of case studies, including the level of internationalization, overall cooporation communication, expatriates management, issues of communication barriers and solutions, the existing language policies and future practice. The research hopes to capture conclusions through cases comparison and provides suggestions for future research or practical insights to improve the managerial capability in managing languages.
    Advisory Committee
  • Liang-Chih Huang - chair
  • Shyh-jer Chen - co-chair
  • Jin Feng Uen - advisor
  • Files
  • etd-0504115-110557.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2015-06-23

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