Title page for etd-0504113-163102

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URN etd-0504113-163102
Author Yuan-Chien She
Author's Email Address No Public.
Statistics This thesis had been viewed 5564 times. Download 0 times.
Department EMBA
Year 2012
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Analysis of Co-operative Strategy for Market Enternace-a Case Study of Australia Steel Industry
Date of Defense 2013-05-17
Page Count 61
  • Prisoner's Dilemma Game Theory
  • Global Market Enter Strategies
  • Co-opetition Strategy “ PARTS”
  • Abstract This study is to discuss the global market enter strategies, such as steel product needs large volume cash amount to order the material and large order quantity to mill to arrange production schedule and high cost of transportation for shipment. It is suitable for segmentation area business.
    For Steel global market is tough, such as South Asia market & Middle East Asia market are the price competitive market. If the company is working and doing the price competitive business way that would be easy falling into worst field “The Prisoner's Dilemma Game Theory”.
    However, the Australia market is the special market which is more stable price market due to they requested small quantity + many different sizes & market specification is different compare with South Asia market & Middle East Asia market.

    Hope though A company’s enter strategy (PARTS) to study and help to change the Australia market original game.
    And helpful for the company’s global market enter strategy though the Co-opetition Strategy “ PARTS “( Player, Add Values, Rules, Tactics and Scopes )
    Advisory Committee
  • Hsiao Lu - chair
  • Min-Hsin Huang - co-chair
  • Chi-Cheng Wu - advisor
  • Shyh-jer Chen - advisor
  • Files
  • etd-0504113-163102.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2013-06-04

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