||Digital innovation covers all levels, including basic daily needs. In Chinese traditional social customs and culture, the consumer behavior of the wedding rituals will inevitably cause waste and excessive consumption due to various factors. Besides, because of relevant chemicals using to produce the images, the pollution is caused during the process of developing the wedding photos. Therefore, this study investigates the willing of the consumers to accept electronic albums and wedding photos that show in a high-resolution television with large screen. |
In this study, the comparison is done between the metropolitan areas and non-metropolitan areas in their acceptance of the wedding digital photography. Ever since this is an innovation and environmental issues are covered, the results of this study show that acceptance of the metropolitan areaa is higher than the non-metropolitan areas. However, they only accept invitation cards are digitized. The reasons of acceptance for the metropolitan areas are considerations of environmental protection, convenience of conservation, the distal convenience, and the price can be lowered; the reasons for non-metropolitan areas are: innovative practices, the price can be reduced and timely convenience provided by distal factors.
Nowadays, people are required to reduce their carbon footprint on every commodity. Everyone should contribute to help the planet's survival by reducing resource consumption. If this innovative business model can be established, it not only implements the Green but also creates a new wave in wedding photography wedding.