||In recent years, due to the growing importance of global warming issues and the increasing shortage of natural energy, people began to pay attention to protect the environment, reduce carbon emissions and find alternative energy sources. In this trend, green transportation with no pollution emissions such as bicycles gradually prevailed.|
Taipei City Government build public rental bicycle system near MRT stations, tourist areas, schools and so on, in order to encourage citizens to use bikes as short-distance transit vehicles, which is also well-known as “YouBike”. Hope to encourage citizens to use low-pollution and low-energy-consumption Bike Sharing system as short-distance transit vehicles by equipping urban road network of bike station with bike rental service to reduce and replace personal possession and use of motor vehicles to improve traffic congestion, environmental pollution and energy loss in the city.
The purpose of this study is to analyze users’ intention of using public bicycles information systems. Research model based on Technology Acceptance Model (TAM) and revised information systems successful model from DeLone and McLean (2003), and jointed the “Communication quality” dimension to do analysis. Data obtained from internet and 195 questionnaires were collected totally, which included four invalid questionnaires, and the effective rate is 97.95%.
The result showed that: 1. System quality, information quality and service quality have significant positive impacts on the use of attitude. 2. Information quality and service quality have significant positive impacts on service satisfaction. 3. Attitude toward uing has a significant positive impact on service satisfaction vice versa. 4. Attitude toward ssing and service satisfaction have significant positive impacts on Behavior Intention. 5. Behavior intention has a significant positive impact on actual behavior and the moderating effect of communication quality. Based on the findings of this study, made personal recommendations to improve the system for reference.