Title page for etd-0428110-064234


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URN etd-0428110-064234
Author Kuan-Jung Huang
Author's Email Address No Public.
Statistics This thesis had been viewed 5560 times. Download 9431 times.
Department Business Management
Year 2009
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The analysis of competitive strategies of beer market in Taiwan
-Take TTL as an example
Date of Defense 2009-06-06
Page Count 97
Keyword
  • market of beer
  • Game
  • the Beach Ice Cream Selling Model
  • Prisoner's Dilemma
  • strategy
  • Abstract Because the beer market in Taiwan had been opened up, the monopoly, Taiwan Beer, has been facing intense competition. However, state-owned Taiwan Beer uses flexible strategies to respond to these challenges and always is the leading company in the industry.
    This study tried to use Game Theory to analyze the competitive strategy of Taiwan Beer in different period of time and find out the relationships between Taiwan Beer and competitor. At the beginning, this research used Game theory to describe the competition in the beer industry. Then, it used Prisoner's Dilemma, the Beach Ice Cream Selling Model, entry-deny strategies, multi-brand strategy and Co-opetition to explain Taiwan Beer’s interaction with others.
    Finally, this study did not see the competition as the only way that can help companies survive. When the company is thinking about how to defeat others, it also has to be thinking about how to cooperate with others to derive more advantages.
    Advisory Committee
  • Pei-how Huang - chair
  • Min-Hsin Huang - co-chair
  • Kuang S. Yeh - advisor
  • Files
  • etd-0428110-064234.pdf
  • indicate accessible in a year
    Date of Submission 2010-04-28

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