Title page for etd-0423118-200839


[Back to Results | New Search]

URN etd-0423118-200839
Author CHIH-CHIEH CHANG
Author's Email Address No Public.
Statistics This thesis had been viewed 5385 times. Download 0 times.
Department Business Management
Year 2017
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study on Strategic Innovation of Industrial PC Corporation in Taiwan - The Case Study of Ennoconn
Date of Defense 2017-06-12
Page Count 102
Keyword
  • Competitive advantage
  • Case study
  • IPC
  • Advantech
  • Ennoconn
  • Abstract Recently the industry of industrial personal computer has gained its importance followed by the emergence of the Internet of Things. Advantech has been the leader in IPC industry all around the world. Nevertheless, its competitive rival, Ennoconn, is growing so fast that its CAGR went up to 67.2% from 2013 to 2016. Ennoconn’s revenue is catching up with Advantech’s.
       The research purpose of this thesis is 〝How does Ennoconn’s revenue grow aggressively ?, How does its operational strategy different from others’ ?〞.
       Besides, the research makes a thorough analysis of IPC industry in Taiwan based on Porter’s five forces, and Ennoconn’s strategic operational model in accordance with theories, i.e., strategic positioning, business model, resource-based view, competitive advantages, and SWOT analysis, before making a proposal of business strategy for the IPC industry and Ennoconn.
    The research findings are as follows:
    A. For the IPC,
      a. IoT is the future.
      b. The market is around the world.
      c. Either branding or ODM is a viable operational model.
    B. For Ennoconn,
      a. ODM is the business model with which Ennoconn can satisfy the manufacturing demand.
      b. The parent company Foxconn’s subsidiaries are Ennoconn’s greatest resource advantage.
      c. Extensive market reach will level up Ennoconn’s growth motive.
    Advisory Committee
  • Hsien-tang Tsai - chair
  • chih-hung Tseng - co-chair
  • Hsiao-Hui Ho - advisor
  • Cher-Min Fong - advisor
  • Files
  • etd-0423118-200839.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2018-06-03

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have more questions or technical problems, please contact eThesys