||As the environment and water quality of the western coast of Taiwan have been increasingly polluted by industry since 1986. Traditional aquaculture industry such as fish and shrimp farming industry, facing the difficulties of business, so gradually moved to Southeast Asian countries and China where the environment and waters ecology relatively were natural and non-polluted. In Malaysia, for example, the Taiwan-funded farming industry brought the industrial value chain, production, management techniques, employment, and economic growth. But the recession came quickly, compared the natural environment at that time without pollution to nowadays ecological destruction, Taiwanese entrepreneurs in Malaysia can continue to engage in farming must have its unique competitive advantages and business strategies, that is, this paper want to study.|
This research will be based on resource-based theory, combined with the source of competitive advantages and the use of the strategies to get to the meat of the Taiwan-funded enterprises’ advantages and strategies of the operation in Malaysia. In this study, a qualitative research method was conducted to analyze the operation of the case company in depth through an in-depth interview with the senior executives of the case and sort out related secondary data in a Taiwan-funded aquaculture business operating in Malaysia for more than three decades.
The study obtained six comprehensive conclusions: First, the correctness of investment location, equipment automation, continuous investment in R&D and the overall effect of investment scale help Taiwan-funded aquaculture companies to form competitive advantages. Second, good reputation and perfect farming techniques and experience help Taiwan-funded aquaculture companies to form competitive advantages. Third, innovative R&D and technical capacity are the key factors that Taiwan-funded aquaculture companies succeed or not. Fourth, Taiwan-funded aquaculture companies use diversified business strategy to strengthen its competitive advantage. Fifth, the brand, innovative R&D capabilities and professional technique capacity of the core resources are the Taiwan-funded aquaculture companies using to form a differentiated business strategy and advantages. Sixth, Taiwan-funded aquaculture companies will adopt product differentiation strategy to strengthen the industrial competitiveness. This study advises on two operational issues: First, improve the degree of automation equipment and improve staff salary and welfare to solve the problem of labor shortage. Second, strengthen water quality monitoring, control and import more scientific farming system to prevent the diseases effectively and solve pollution problem. It is hoped that through the conclusions and recommendations of this study, it will be possible to provide more information on industry-related information to Taiwanese investors who wish to invest in aquaculture industry in Malaysia.