Title page for etd-0418101-104506


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URN etd-0418101-104506
Author Nelson Huang
Author's Email Address n_huang@mail.syg.com.tw
Statistics This thesis had been viewed 5344 times. Download 62 times.
Department Business Management
Year 2000
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Information Technology Application on Customer Relationship Management for Steel Industry, an example of Sheng Yu Steel Co., Ltd.
Date of Defense 2001-06-03
Page Count 107
Keyword
  • Inter-Organization System(IOS)
  • Customer Satisfaction Management(CSM)
  • Customer Relationship Management(CRM)
  • Customer Loyalty
  • Intranet
  • Information Technology(IT)
  • Internet
  • Extranet
  • Electronic Commerce(EC)
  • Data Base Marketing
  • Customer Value Management(CVM)
  • Customer Relationship Leadership(CRL)
  • Customer Compatibility Management(CCM)
  • Local Area Network(LAN)
  • Network Marketing
  • One-to-One Marketing
  • Relationship Marketing
  • Transaction Marketing
  • Wide Area Network(WAN)
  • Web DM.
  • Abstract  The procedures of the study are mainly through the review on the relevant reference documents related to the subject of those have been published domestically and internationally, meanwhile to get a better understanding on the most recent development on Information Technology and its associated models which are being applied to the customer relationship management by the organizations and/or business units in the world. Then, through the investigation and review on steel industries to understand the real situations domestically and internationally, specifically to focus on the Sheng Yu Steel Co., Ltd. As an example, for which to plan the implementation of Extranet System for the improvement of Customer Relationship Management (CRM) by using Information Technology, what problems it will be faced and how is the best strategyfor this implementation. Then after the completion of the study, to make a constructive recommendation to the Sheng Yu Steel Co., Ltd as an useful reference when the Extranet system to be planned and implementedfor.
    In Chapter-1 〝Introduction〞,to descibe the backgroud, purposes, procedures and the limitation related to the study;in Chapter-2, the major is concentrate on the review and understand on the relevant documents of the subject related;in Chapter-3, specifically to focus on the existing situations of the steel industries and the Sheng Yu Steel Co., Ltd. how it is the current situation to the subject issue;in Chapter-4, to have further investigation on recent situations for the use of Information Technology in Sheng Yu Steel Co., Ltd. to make a recommendation for their reference whn they plan for the implementation of Extranet System for the improvement of Customer Relationship Management;and finally, in Chapter-5, to describe the findings and issues for whicht to be expected to have further study in the future to come up a generalized model for which can be applied to all companies not only for steel industies but also to all conventional enpterprises as an important and valuable reference guideline.
    Advisory Committee
  • Lu, Iuan-yuan - chair
  • Kuo, Tsuang Y. - co-chair
  • Tsai, Hsien-tang - advisor
  • Files
  • etd-0418101-104506.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2001-04-18

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