Title page for etd-0416114-140819


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URN etd-0416114-140819
Author Cai-wei Peng
Author's Email Address No Public.
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Department Communications Management
Year 2013
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Is a Sticker Worth a Thousand Words? The Intimacy Effect of Stickers in Mobile Messaging Application LINE
Date of Defense 2014-03-25
Page Count 172
Keyword
  • mobile instant messaging applications
  • nonverbal cues
  • situation valence
  • message types
  • intimacy experience
  • sticker
  • Abstract With the coming of Mobile Generation, mobile instant messaging applications have turned into popular communicative channel nowadays. One of these applications, LINE, has played a more and more significant role in the maintenance of close relationships by its text-based communication with cute “stickers.” However, there has been no study to investigate the impacts of text and the nonverbal cues, stickers, on intimacy effects. Therefore, the study aims to examine whether stickers can be used to express intimacy while others disclosing positive and negative events, and what is the intensity of intimacy experiences that distinct message types, namely, text, stickers, and text plus stickers stimulate and whether it would further increase close relationship satisfaction. The study adopts mixed factorial design composed of two valence situations (positive and negative) and three message types of intimate expression (text, sticker, and text plus sticker) and further categorized into six experimental groups in total. Participants who have LINE using experience(N=300)was collected through Facebook and PTT (BBS in Taiwan). The result demonstrates that negative-valence situation surpass positive ones in generating intimacy experiences. In the aspect of the main effects of message types, whatever the situation valence are positive or negative, the intimacy effects that message types raise are in the same order: “text plus sticker” messages have the highest intimacy effect, following with “sticker only” messages and “text only” messages in turn. This study extends Hyperpersonal Theory and CMC research regarding the nonverbal surrogates, supporting that employing stickers can promote more intimacy experiences than text only in the context of CMC.
    Advisory Committee
  • Dr. Jack, Chihyuan Wang - chair
  • Dr. Hsuan-Yi Chou - co-chair
  • Dr. Shaojung Sharon Wang - advisor
  • Files
  • etd-0416114-140819.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2014-05-16

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