Title page for etd-0330114-115706


[Back to Results | New Search]

URN etd-0330114-115706
Author Pei-yu Chen
Author's Email Address No Public.
Statistics This thesis had been viewed 5338 times. Download 905 times.
Department Business Management
Year 2013
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Impact of Social Network Websites' Atmospherics on Purchasing Intention - A Case of Parenting websites
Date of Defense 2014-01-28
Page Count 87
Keyword
  • Social Network
  • Atmospherics
  • Subjective Well-Being
  • Product attributes
  • Purchase intention
  • Abstract Based on the development of the Internet, the increasing popularity of smartphones, and the rise of social media networks, consumers have ever increasing access to information and opportunities to purchase merchandise. According to this result, companies should be marketing through through both the Internet and retail stores. To understand and familiar with mentality and behavior of consumers, companies could maximize their profits.
    It is the less survey from the perspective of parenting websites to discuss the behavior of consumer in the past research of the purchase intention. Indeed, it is the less to research that the willing of purchasing affected by the subjective well-being. To reach the objectives, this research employed the questionnaire as research method to collect data from 314 sampling.
    According to the result, it is positive that the parenting website’s atmospheric affected by the subjective well-being. Moreover, the subjective well-being has a positive impact on purchase intentions and product attributes, and it has a mediating effect on the atmospheric of the relationship between parenting website and purchase intention. The research proposed and discussed a few managerial implications based on these findings.
    Advisory Committee
  • Ming-Hsin Huang - chair
  • Rui-Hsin Kao - co-chair
  • Huei-mei Liang - advisor
  • Files
  • etd-0330114-115706.pdf
  • Indicate in-campus at 0 year and off-campus access at 1 year.
    Date of Submission 2014-05-05

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have more questions or technical problems, please contact eThesys