Title page for etd-0303118-185105


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URN etd-0303118-185105
Author Tzu-wei Fu
Author's Email Address danny210095@gmail.com
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Department Information Management
Year 2017
Semester 2
Degree Ph.D.
Type of Document
Language English
Title Explore the Determinants of Backer's Refund on Crowdfunding Projects from Psychological Contract Breach Perspective
Date of Defense 2018-01-30
Page Count 73
Keyword
  • Reward-based crowdfunding
  • psychological contract breach
  • psychological contract
  • delay delivery
  • Abstract One of type in crowdfunding, which is reward-based crowdfunding, has attracted lots of research effort. Despite rich literature on the fundraising phase of crowdfunding projects, only few studies focused on the reward delivery phase. Delay delivery emerge over the reward delivery phase and become the most problem issue. Since reward-based crowdfunding is very similar to pre-ordering a product from traditional e-commerce marketplace, the negative affective response could be transformed into a behavioral intention to refund. Therefore, we would develop a comprehensive framework to explore how backers’ psychological contract breach when backers experience delays of reward delivery. The proposed model is validated using empirical data collected from 308 crowdfunding backers. The result show that all characteristics inherent in crowdfunding have effects on backers’ PCB. Moreover, our result also show that role identity of backer plays moderating roles between psychological contract breach and feeling of violation. Our findings can provide academic and practical implication for the future study.
    Advisory Committee
  • Tsai-hsin Chu - chair
  • Jen-ruei Fu - co-chair
  • Sheng Wu - co-chair
  • Pei-chen Sun - co-chair
  • Jack shih-chieh Hsu - advisor
  • Tung-ching Ling - advisor
  • Files
  • etd-0303118-185105.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2018-04-03

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