Title page for etd-0228118-165051


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URN etd-0228118-165051
Author Karen Nkululeko Mkhithika
Author's Email Address No Public.
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Department Global Human Resource Management English MBA Program
Year 2017
Semester 2
Degree Master
Type of Document
Language English
Title The adoption of EcoCash by formal and informal entrepreneurs in Zimbabwe
Date of Defense 2018-03-12
Page Count 173
Keyword
  • Mobile money
  • Base of the pyramid economies
  • Institutional theory
  • Costs
  • Benefits
  • Usability
  • Cash
  • Abstract This research sought to investigate the adoption of mobile money, specifically EcoCash in Zimbabwe by formal and informal entrepreneurs. It looked at the application of the institutional theory in base of the pyramid markets (BOP) (Prahalad, 2006). Di Maggio and Powell’s (1983) three forms of institutional pressures were employed to understand how this related to the use, understanding and adoption of EcoCash. These were coercive isomorphism, mimetic processes and normative pressures which fall under legitimacy in the institutional theory. Factors that affected the adoption process were incorporated into the literature.
    An Interpretive approach was taken involving cross-sectional interviews on eight participants who were formal and informal entrepreneurs in Zimbabwe and using mobile money. These participants were from various parts of the country and in different trade industries aged between their late 20s to early 50s. Thematic analysis was used to provide the inductive analysis of the data collected from the participants’ responses.
    The key findings identified links between costs, benefits and usability in relation to coercive isomorphism, mimetic processes and normative pressures. Negative and positive factors including security concerns, benefits and alternative payment systems also played a role in the adoption rate and process. These were analysed in comparison to some of the African countries using mobile money and Zimbabwe to understand the similarities and differences.
    However, availability of cash or lack thereof, seemed to be a fundamental determining factor on the adoption of mobile money and this could help future entrepreneurs to understand these pressures and how the pressures affect the entrepreneurs’ business environment. Policy makers may also be able to take the appropriate steps in securing such innovation and seeing to its continuity with these factors in mind.
    Keywords: Mobile money, Base of the pyramid economies, Institutional theory, Costs, Benefits, Usability, Cash.
    Advisory Committee
  • Linda Chen - chair
  • Jo-Anna Russon - co-chair
  • Michael Zhang - advisor
  • David McConville - advisor
  • Files
  • etd-0228118-165051.pdf
  • Indicate in-campus at 0 year and off-campus access at 1 year.
    Date of Submission 2018-03-29

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