Title page for etd-0222111-165407


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URN etd-0222111-165407
Author Kai-hsiang Wen
Author's Email Address c2312975@pchome.com.tw
Statistics This thesis had been viewed 5561 times. Download 1332 times.
Department Business Management
Year 2010
Semester 1
Degree Master
Type of Document
Language English
Title The analysis of strategies firms choose under the financial crisis-Evidence form stock exchange and OTC companies
Date of Defense 2010-06-08
Page Count 50
Keyword
  • normative force
  • mimetic force
  • institutional theory
  • responsive strategies
  • financial tsunami
  • coercive force
  • Abstract In 2008-2009, firms in Taiwan encountered dramatic financial tsunami, and this crisis made unemployment rate still climbing and economic depression. In order to reduce the impact from financial tsunami, every firm chooses some strategies to resist it. The purpose of our study is to find out the influence from financial tsunami on the listed companies. More importantly, we base on the three mechanisms (mimetic force, normative force and coercive force) of institutional theory to analyze the real reason for choosing strategies.
     We collect and analyze 201 returned questionnaires. The finding of this study is that the main factor of choosing strategies is from the mimetic force and normative force. In fact, the enterprise is affected by mimetic pressure deeply, and then it would tend to use the passive strategies. The enterprise is affected by normative pressure deeply, and then it would tend to use the active strategy. Interestingly, whether the enterprise is affected by coercive pressure or not, it doesn’t affect the strategies choosing.
    Advisory Committee
  • Tsuang Kuo - chair
  • Min-Hsin Huang - co-chair
  • Wu Chi Cheng - advisor
  • Shyh-Jer Chen - advisor
  • Files
  • etd-0222111-165407.pdf
  • indicate in-campus access immediately and off_campus access in a year
    Date of Submission 2011-02-22

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