Title page for etd-0215112-123514


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URN etd-0215112-123514
Author Ying-Chih Hu
Author's Email Address No Public.
Statistics This thesis had been viewed 5362 times. Download 1439 times.
Department Business Management
Year 2011
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Research of Key Success Factors of Oversea Chain Convenience Store- A case study of Family ¬Mart Convenience Stores in Shanghai
Date of Defense 2011-12-28
Page Count 97
Keyword
  • China market
  • Key Success Factor
  • Integration system
  • Case Study
  • Foreign convenience store
  • Abstract After China enters WTO, its antique retailing and wholesaling sector is faced with tough competition as the global retailers rush to enter the field. Shanghai is one of the highest density cities of convenience stores. In addition, foreign companies has limited by laws in China, how to compete with the other state-owned enterprises which owned many advanced advantages will become a big issue.
    Base on the China market situation, the research is focus on key success factors of oversea chain convenience stores. What the methodology is used is ”Case Study”.      There are three data sources-deep interview, including the convenient store company to be the object discussed here and the supporting business unit in Convenience Store Division, Ting Hsin International Group. With its own marketing, alliance program, store products, backup office support systems, goods delivery and creativity as well. Compile the organized information and analysis then get conclusion.
    The concrete research results s are as follows:The Key Success Factor of oversea chain convenience stores can be divided into four dimensions which are expanding stores and surroundings planning ability, products innovation and diversity, marketing planning. The last but not least is quality of store operation and service. To build up an integrated supply chain system is also do help when entering into new market.
    Though the scale of convenience stores is the foundation of profit, it can’t guarantee the sustainable profit. Base on the store unit profitable, enterprise should find the virtual growth pattern of turnover to make the sustainable profitability.
    Advisory Committee
  • Hsien-tang Tsai - chair
  • Tsuang Kuo - co-chair
  • Iuan-yuan Lu - advisor
  • Files
  • etd-0215112-123514.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2012-02-15

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