Title page for etd-0214111-171747


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URN etd-0214111-171747
Author Tun-chun Chuang
Author's Email Address No Public.
Statistics This thesis had been viewed 5568 times. Download 28 times.
Department Business Management
Year 2010
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The study of Taiwan, Japan and Korea drama production and marketing strategies
Date of Defense 2010-06-12
Page Count 152
Keyword
  • reflections of culture
  • the integration of marketing and promoting
  • Soap drama
  • Abstract As is known to everyone, the popularity of soap drama breakthroughs the markets
    overseas, promoting the atmosphere of self-made soap drama indirectly. Many
    creators would like to join in the manufacture of soap drama, and it is believed that we
    can improvement the quality of the products.On the other hand, the manufacturing
    companines and the operators should make the integrated-strategy of production and
    marketing.
    To reform the development of Taiwan soap drama, first of all, we must enrich the
    quality and output of it, enhance the concept of integrated marketing and production,
    and produce requirement-oriented products. It is believed that we can learn from the
    implementation of South Korea's Valuation System to encourage corporations to join
    in television industry investment, finding funds, being independent. The government
    should guide enterprises to investment in television industry.
    The conclusion of this study are presented as follows:
    1. Make use of the ability of Soap drama to create economic value.
    2. Find some ways to seek funds and strengthen cross-border cooperation in Soap
    drama’s producting.
    3. Get rid of the reorganization from foreign country cartoons, and accumulate native
    experience of the manuscript creations.
    Advisory Committee
  • Pei-how Huang - chair
  • Tsuang Kuo - co-chair
  • Tai-Hwa Chow - advisor
  • Files
  • etd-0214111-171747.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2011-02-14

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