Title page for etd-0206109-162233


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URN etd-0206109-162233
Author Ting-wen Wang
Author's Email Address No Public.
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Department Institute of Human Resource Management
Year 2008
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Relationship between employer image and organizational attractiveness as an employer: the moderating effects of the similarity between job seekers’ and organizations’ personality and others’ opinion.
Date of Defense 2009-01-18
Page Count 60
Keyword
  • employer image
  • symbolic meaning
  • instrumental attributes
  • p-o fit
  • organizational attractiveness as an employer
  • Abstract Most of previous works focused on the relationship between organizational attractiveness as an employer and instrumental attributes of employer image. Potential job seekers were viewed as rational and alone decision makers. However, in addition to objective facts, potential job seekers consider other facts when they make a job decision such as emotional facts and perceived harmony with organization. Furthermore, potential job seekers hold a vague impression on a potential employer. Others’ opinions of potential employers must be their crucial information sources and they may change decision because of others’ opinion. 
    The study add symbolic meaning construct to employer image and research the relationship between it and organizational attractiveness as an employer and found it is significant related to organizational attractiveness as an employer. The mediated effect of the similarity between potential job seekers’ personality and organizations’ personality and others’ opinions are considered here. Both of them don’t significant mediated the relationship between employer image and organizational attractiveness as an employer.
    Advisory Committee
  • Jen-Jsung Huang - chair
  • I-Heng Chen - co-chair
  • Chin-Kang Jen - advisor
  • Files
  • etd-0206109-162233.pdf
  • indicate access worldwide
    Date of Submission 2009-02-06

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