| Abstract |
This study investigates five self-presentation affordances for social stage control, personal image control, expressive information control, privacy information control, image information control, and relationship bonding control in social networking technology like Facebook. Affordances refer to how interface features of an IT artifact can be perceived by its users in terms of their potentials for action, may predict the self-presentation usage. The results show that the five affordances can significantly explain how Facebook’s interface designs facilitate users’ self-presentation activities. In addition, the findings reveal that males are more engaged in spectators’ presentation activities than females, while females are more involved in privacy control, relationship-bonding control, and performers’ presentation activities than males. More, novice and expertise both users are also show significantly usage patterns in the five affordances and self-presentation models. An SNS like Facebook must therefore be designed to facilitate its users to achieve their self-presentation goals. Our approach can therefore be useful to investigate how SNS’ design features can be tailored to specific gender and culture needs. |
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