||Beginning in 2002, Digital Content Industry has been classified as high potential growth industry by the Government of Taiwan. Since then several development plans have been drawn up and promoted. One of these plans, Kaohsiung Software Park, governed by Export Processing Zone of Ministry of Economic Affairs, was set up in 2008. At the same time Kaohsiung City Government (KCG) also classified Digital Content Industry as a primary industry to be developed. However, vigorous development in Kaohsiung is yet to be seen.|
We have found that most of studies focusing on analysis of whole Digital Content Industry or case study of Core Company involved, seldom focusing on the investment promotion process carried out by local governments. This study combines three kinds of research methods, which are studies survey, on-site observation and in depth interview. The development process of the Digital Content Industry by the Kaohsiung City Government was used for this research. By analyzing the acquired information, we look to find the successful actions and strategies formulated and adjustments made when obstacles were encountered by a local government.
This study reveals that Kaohsiung City provides several objective conditions to the companies seeking appropriate location for their branch office. But companies are not gathering in Kaohsiung due to several factors, such as the general industrial environment leaning toward manufacturing for a long time and lack of source of talent. The KCG should keep attracting prominent companies, training more talents and differentiate itself from other cities by promoting our competitive advantages.
Furthermore, the process of how KCG attracted prominent companies to Kaohsiung has been categorized into the “Model for drawing Japanese Companies” and “Model for drawing American Companies”. The study has practical value and provides reference to other local governments and basic information for further study.