Title page for etd-0131113-153534


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URN etd-0131113-153534
Author Ya-Hui Yang
Author's Email Address No Public.
Statistics This thesis had been viewed 5346 times. Download 1543 times.
Department Business Management
Year 2012
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Research about Kaohsiung City Digital Content Industry’s actual dilemma and strategy
Date of Defense 2013-01-31
Page Count 107
Keyword
  • strategy
  • investment promotion
  • Digital Content Industry
  • Kaohsiung
  • Abstract Beginning in 2002, Digital Content Industry has been classified as high potential growth industry by the Government of Taiwan. Since then several development plans have been drawn up and promoted. One of these plans, Kaohsiung Software Park, governed by Export Processing Zone of Ministry of Economic Affairs, was set up in 2008. At the same time Kaohsiung City Government (KCG) also classified Digital Content Industry as a primary industry to be developed. However, vigorous development in Kaohsiung is yet to be seen.
    We have found that most of studies focusing on analysis of whole Digital Content Industry or case study of Core Company involved, seldom focusing on the investment promotion process carried out by local governments. This study combines three kinds of research methods, which are studies survey, on-site observation and in depth interview. The development process of the Digital Content Industry by the Kaohsiung City Government was used for this research. By analyzing the acquired information, we look to find the successful actions and strategies formulated and adjustments made when obstacles were encountered by a local government.
    This study reveals that Kaohsiung City provides several objective conditions to the companies seeking appropriate location for their branch office. But companies are not gathering in Kaohsiung due to several factors, such as the general industrial environment leaning toward manufacturing for a long time and lack of source of talent. The KCG should keep attracting prominent companies, training more talents and differentiate itself from other cities by promoting our competitive advantages.
    Furthermore, the process of how KCG attracted prominent companies to Kaohsiung has been categorized into the “Model for drawing Japanese Companies” and “Model for drawing American Companies”. The study has practical value and provides reference to other local governments and basic information for further study.
    Advisory Committee
  • Shyh-Jer Chen - chair
  • Min-Hsin Huang - co-chair
  • Chi-Cheng Wu - advisor
  • Files
  • etd-0131113-153534.pdf
  • indicate access worldwide
    Date of Submission 2013-01-31

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