Title page for etd-0131113-143350


[Back to Results | New Search]

URN etd-0131113-143350
Author Che-Nan Lin
Author's Email Address No Public.
Statistics This thesis had been viewed 5362 times. Download 1174 times.
Department Business Management
Year 2012
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The study of online game user’s experience and virtual sense of community affect their behavioral intentions
Date of Defense 2013-01-21
Page Count 94
Keyword
  • intentions of purchase
  • virtual sense of community
  • flow
  • online game
  • experience
  • Abstract   This study was to explore the online game user’s experience and virtual sense of community affect the intentions of purchase through the users’flow experience, survey the World of Warcraft players. There are total of 274 valid questionnaires that show there is a positive relationship between users’ virtual sense of community and gaming experience, and the results which virtual sense of community for uses’ flow experience (enjoyment or time distortion) are not significant. The virtual sense of community af-fects positively the intention of purchase. Gaming experience affects positively us-ers’enjoyment. Gaming experience affects positively users’ time distortion. The hy-pothesis which gaming experience has a positive influence on intention of purchase wasn’t established. Users’enjoyment affects positively the intention of purchase, and time distortion affects positively the intention of purchase too.
    Advisory Committee
  • Hueimei Liang - chair
  • Jen-Jsung Huang - co-chair
  • Chin-Tarn Lee - advisor
  • Files
  • etd-0131113-143350.pdf
  • Indicate in-campus at 2 year and off-campus access at 3 year.
    Date of Submission 2013-01-31

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have more questions or technical problems, please contact eThesys