||As a new information technology, blog just becomes another space where users present themselves. It plays a role that extends individual’s real life experiences. The personalized medium of individual style is not only the concrete product of user’s own faith and value, but also the self-presentation stage of users. And blog has close correlation with user's self-approval construction. On the other hand, as a result of digital camera’s prevailing, it accomplishes the blog’s high popularizations. There’re more and more photographic skilled people like using blogs to try their skills greatly or to accumulate their creations. Blogs have become the best platforms for them to cut a fine figure. A blog comprising photos is called photoblog. For them, photoblogs are their fervent personal stylish image dairies. |
This research takes spectacle/performance paradigm and dramaturgy as the main theories to dive into the behaviors of bloggers’ self-presentations on the blogs, incising from blogger, audience, blog, articles and so on as breakthrough points. This research takes in-depth interview and text analysis as research methods to explore how bloggers present, read, and react with readers while they use blogs on the internet. According to the research findings, blog has transformed from personal media to personal performance stage, and photography has become one consumption tool which makes bloggers express themselves beyond writing. As a result, blogs have become new media-spectacle made by users’ self-performances. Involving that, the ambit between culture-producer and culture-consumer has vanished. People who watch other’s performances also become the performers who are watched by others at the same time. Blogs have been viewed as an exhibition where bloggers can promote ideas, reflect inner moods, realize and remind themselves by photography. People still can choose photography as new lifestyle which has stronger personal uniqueness. Then, people can express this kind of new lifestyle on the personalized blog platform and accomplish the circuit of spectacle/performance.