||Corporate social responsibility has been seen as a principal activity for enterprises to sustain competitive advantages. Many studies have found that corporate social responsibility will influence or improve firms’ financial performance, employees’ organizational identification, and organizational citizenship behavior. Through the initial interview with each of two manufacturing and banking, we find that employee participation approaches and frequency on corporate social responsibility are likely to influence employees’ organizational identification; furthermore, supervisor support has moderating effect on the relationships. Organizational identification is a key issue on enterprise management because it could influence firm performance. Therefore, previous studies have explored many antecedents or determinants of organizational identification, but employee participation approaches and frequency on corporate social responsibility haven’t been well explored and understood. This study attempts to address to the weaknesses of the preceding literature. |
Banking take the lead in doing corporate social responsibility. Therefore, we regard Taiwan’s banking as our research object. In this empirical study, 543 valid questionnaires were collected. We find that employee participation frequency on corporate social responsibility has significant impact on employees’ organizational identification. In addition, employee voluntary participation in corporate social responsibility designed by the enterprise has the most positive impact on employees’ organizational identification. Furthermore, we find that supervisor support play a significant moderating role in the relationship.
Keywords: corporate social responsibility, employee’ participation, organizational identification, supervisor support, Organizational Commitment.