||Michael Porter focuses his research on corporate social responsibility (CSR) and addressing that, "Social responsibility would be one essential part of companies' business strategies." during the interview of CommonWealth Magazine in 2007. Therefore, this study attempts to explore the importance of the implementation of social responsibility from the point of view of Operating strategies.|
Based of above, the purpose of this study is to explore the impacts to each other among implementation of CSR, corporate image from consumers, and organizational identification from employees. This study is focuses on E-DA Theme Park located in Kaohsiung and retrieved 685 valid questionnaires, including consumers and employees. By means of reliability, validity, factor analysis, descriptive statistics, correlate analysis, we use hierarchical regression to realize research variables and verify hypothesis.
Findings of this study shows that CSR's implementation did have positive correlation with consumers' perception of corporate image and employees' organizational identification. Moreover, the evaluation of corporate image from consumer also has positive correlation with employees' organizational identification. Suggestions and recommendations for future research are thus discussed.