Title page for etd-0128110-114616


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URN etd-0128110-114616
Author Wei-chih Chang
Author's Email Address No Public.
Statistics This thesis had been viewed 5352 times. Download 5015 times.
Department Information Management
Year 2009
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Research of Internet Usage and Intelligence Property
Date of Defense 2009-06-22
Page Count 67
Keyword
  • perceive enjoyment
  • social cognitive theory
  • movie
  • illegal download
  • piracy
  • Abstract In recent years, people using information technology more to meet their demand for entertainment. For example, on-line game, MP3, on-line TV, movies and so on, which are belong such technology. The increasing of this demand is accompanied the growth of motivation and behavior of piracy. This study focused on recognize and decision pattern of behavior that downloading unauthorized movies, and tried to join the emotion impact, and, understanding college students’ intention of downloading.
    The research model of this study based on triangle interaction from Social Cognitive Theory (SCT) and its core ─ Self-efficacy, and developing questionnaire from literature review. The questionnaire measuring the social cognize and personal belief about the behavior which downloading unauthorized movies, and make up an movie with text and post, in order to engagement into the situation, and measuring the impact of intention.
    The results showed that the research model based on SCT will explain the detail of motivations and decision making about the intention to illegal downloading of common college students, and verified that emotion have the impact in decision making process. According to result, we recommend the irrational factor to research about piracy. For practice, we recommend the preventive of piracy will not only by viewpoint of “crime” but also by investigate the motivation of piracy.
    Advisory Committee
  • Fen-hui Lin - chair
  • Hsing-tzu Lin - co-chair
  • Feng-yuan Kuo - advisor
  • Files
  • etd-0128110-114616.pdf
  • indicate in-campus access immediately and off_campus access in a year
    Date of Submission 2010-01-28

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