Title page for etd-0111114-221153


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URN etd-0111114-221153
Author Yen-yin Chen
Author's Email Address No Public.
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Department Information Management
Year 2013
Semester 1
Degree Master
Type of Document
Language English
Title Understanding the intention to initiate a location-based mobile group buying
Date of Defense 2014-01-22
Page Count 76
Keyword
  • Expectancy value motivational theory
  • Hedonic value
  • Group buying
  • Location based
  • Mobile commerce
  • Value based model
  • Abstract Group buying has been very popular all over the world. It is a very mature business model. At the same moment, location-based feature of mobile technology has also been very mature, too. Therefore, many and many companies and industries try to grab this opportunity to achieve better performance and surpass competitor. So this paper raise a new m-application of group buying which enables initiators of group buying to facilitate GPS and instantly invite and gather other people who are around to participate the group buying. We believe this location-based mobile group buying application can enable people to conduct new type of group buying which was not feasible and bring many values to society.
    This paper aims to discover the antecedents of initiator’s usage intention and association between these antecedents. Furthermore, we point out the importance of hedonic value to this m-application, we also prove the association between perceived value and expectation of success, we even find out the relation between privacy risk and perceived value and usage intention. We wish this research can be the pioneer to research into the mobile group buying and contribute values to related academic and industry.
    Advisory Committee
  • Shih-Chieh Hsu - chair
  • Shu-Chun Ho - co-chair
  • Hsiang-Chu Lai - advisor
  • Files
  • etd-0111114-221153.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2014-02-11

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