||Computer-mediated communication (CMC) has since been found to have a correlation with uninhibited behaviors among users. Many of the human behaviors are less restraint to use rude or threatening language, leashing harsh criticisms, venting anger or hatred online, we called this phonemes ”Toxic online disinhibition effect. ”|
Our empirical study tried to integrate psychological dimension, social dimension, and environment dimension －six internet psychological characteristics(dissociative anonymity, invisibility, asynchronicity, solipsistic introjection, dissociative imagination, and minimization of status and authority), deindividuation, social influence(subjective norm and descriptive norm), and containment theory(inner containment and outer containment)－ to propose an innovative model which can make up for deficiencies in previous studies of the toxic online disinhibition effect.
Data was collected from 530 internet users in Taiwan to test our hypothesis. The result shows that dissociative anonymity have significant impact on deindividuation and toxic disinhibition. In addition, asynchronicity and dissociative imagination have directly effect on toxic disnhibition. Besides, in social influence, we found that subjective norm is a stronger predictor of toxic disinhibition than descriptive norm. Moreover, in containment theory, the result shows inner containment can effective reduce toxic disinhibition but outer containment not.
To sum up, this study can provide academics and practical side empirical evidence that what factor would cause toxic disinhibition and give an innovation view regarding social influence and containment theory have relationship on toxic disinhibition.