||Working population to total population in the service industry in Taiwan, from 53% in 1980, up to 68.8% to 2011, but service from Taiwan’s contribution to the growth of the industry is not higher than GDP from 2002 to 2010. The average of GDP growth rate of 5.3%, but services contributed only 3.2% which is representative of Taiwan’s service industry there is still much room for growth. Recently government signed ECFA with China and recently the two sides discussed the terms of trade in services, are to explore business opportunities in the service industry. It is not only forward to China and also to serve the international overtaken preparation. By the early small shops expends to multi-function shops and develop deeply, widely and create differentiated for beauty service industry. |
In this study, three beauty services company through interviews to understand the characteristics and key success factors of the beauty industry. Through case-depth
interviews releases and with relevant literature, derive four propositions:
Proposition 1: The brand has a positive relationship for competitiveness
Proposition 2: Culture is positively related to competiveness
Proposition 3: Innovation for competitiveness has a positive relationship
Proposition 4: Organizational culture has a positive relationship with the brand
From the four propositions, we can derive the following 2 important conclusion:
1. Brand, culture and innovation for competitiveness have a positive relationship, and culture also has a positive relationship with brand. Beauty service is supportive culture though literature reviews. The organization is an open, harmonious, full of trust and support, emphasis on cooperative team. Focus on service and process innovation to retain customer and build up public praise, also the ways to maintain sustainable competitiveness.
2. It is important who have multi-learning and learning to be self-motivated in the beauty services. The certificate of cosmetology is basic. Also need to have a simple medical knowledge, such as traditional Chinese medicine the meridian, essential oils unilateral compound chemical knowledge. Even to the soul must have covered. In additional to solve the problem of appearance, have to solve the psychological problem. Team collaboration service can create customer value but also the best way to get the trust of your customers.