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URN etd-0108114-154240
Author Chiu-chiung Chen
Author's Email Address No Public.
Statistics This thesis had been viewed 5596 times. Download 357 times.
Department Institute of Human Resource Management
Year 2013
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The competitiveness of beauty service industry
Date of Defense 2014-01-17
Page Count 87
Keyword
  • competitiveness
  • Innovation
  • Culture
  • Brand
  • Beauty Service Industry
  • Abstract Working population to total population in the service industry in Taiwan, from 53% in 1980, up to 68.8% to 2011, but service from Taiwan’s contribution to the growth of the industry is not higher than GDP from 2002 to 2010. The average of GDP growth rate of 5.3%, but services contributed only 3.2% which is representative of Taiwan’s service industry there is still much room for growth. Recently government signed ECFA with China and recently the two sides discussed the terms of trade in services, are to explore business opportunities in the service industry. It is not only forward to China and also to serve the international overtaken preparation. By the early small shops expends to multi-function shops and develop deeply, widely and create differentiated for beauty service industry.
      In this study, three beauty services company through interviews to understand the characteristics and key success factors of the beauty industry. Through case-depth
    interviews releases and with relevant literature, derive four propositions:
    Proposition 1: The brand has a positive relationship for competitiveness
    Proposition 2: Culture is positively related to competiveness
    Proposition 3: Innovation for competitiveness has a positive relationship
    Proposition 4: Organizational culture has a positive relationship with the brand
    From the four propositions, we can derive the following 2 important conclusion:
    1. Brand, culture and innovation for competitiveness have a positive relationship, and culture also has a positive relationship with brand. Beauty service is supportive culture though literature reviews. The organization is an open, harmonious, full of trust and support, emphasis on cooperative team. Focus on service and process innovation to retain customer and build up public praise, also the ways to maintain sustainable competitiveness.
    2. It is important who have multi-learning and learning to be self-motivated in the beauty services. The certificate of cosmetology is basic. Also need to have a simple medical knowledge, such as traditional Chinese medicine the meridian, essential oils unilateral compound chemical knowledge. Even to the soul must have covered. In additional to solve the problem of appearance, have to solve the psychological problem. Team collaboration service can create customer value but also the best way to get the trust of your customers.
    Advisory Committee
  • Ming-Chu Yu - chair
  • Wang,Yu-Ping - co-chair
  • Bih-Shiaw Jaw - advisor
  • Files
  • etd-0108114-154240.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2014-02-08

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