Title page for etd-0106118-215539


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URN etd-0106118-215539
Author Ling-Wei Hsu
Author's Email Address No Public.
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Department Public Affairs Management
Year 2017
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Study of the satisfaction toward《Kaohsiung Pictorial》
Date of Defense 2014-07-29
Page Count 125
Keyword
  • Kaohsiung Pictorial
  • Official Publications
  • editor
  • Abstract Research topic is Kaohsiung Pictorial issued by Kaohsiung City Government. Kaohsiung Pictorial is published by Information Division of Kaohsiung City of Government but is re-organized as Information Bureau of Kaohsiung City of Government. Main object of the bi monthly published magazine is to marketing strategies of City Government. In a view of the form, Kaohsiung Pictorial is a kind of magazine. However, if the pictorial is positioned as Official Publications, Kaohsiung Pictorial is not only a marketing publication of Kaohsiung City Government but also a part of policy marketing.
    In the research, Kaohsiung Pictorial is utilized to investigate levels of satisfaction. From the research, news audiences are analyzed to find out correlation between Kaohsiung Citizens and local realization. Through collected response and feedback from them, position and function of Kaohsiung Pictorial are reviewed. A reference guide in compiling Official Publications can be provided by the research.
    Advisory Committee
  • Chyi-Lu Jang - chair
  • Kao Teh-I - co-chair
  • Jih-Hwa Wu - advisor
  • Fu-Yung Kuan - advisor
  • Files
  • etd-0106118-215539.pdf
  • Indicate in-campus at 2 year and off-campus access at 2 year.
    Date of Submission 2018-02-12

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