Title page for etd-0101118-112635


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URN etd-0101118-112635
Author Kuo-hua Li
Author's Email Address No Public.
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Department EMBA
Year 2017
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Analysis of the interaction of Agricultural Research and Marketing Strategy Alliance
Date of Defense 2018-01-30
Page Count 79
Keyword
  • Agricultural Development
  • Game theory
  • Strategy Alliance
  • Research and Development
  • Technical Cooperative
  • Abstract Agriculture is the cornerstone of Taiwan's economic development, however, since
    industrial development has replaced agriculture, coupled with the impact of trade
    liberalization, the size of agriculture is too small, the international competitiveness has
    been lost, the income of agricultural practitioners and households has been low,
    agricultural production from the trade surplus to the deficit, and so how to establish
    agricultural production, marketing, biotechnology research and development strategy
    alliance to make up for the small-scale agricultural production pattern and to develop
    Taiwan agriculture with the advantages of exquisite small farmers, technical leaders
    and quality products, it is bound to become the primary research direction of policy
    making. How to improve the production and marketing of the organization and
    marketing environment, improve the efficiency of agro-marketing, so that Taiwan's
    agricultural products competitiveness effectively promoted, is the future agricultural
    development must pay attention to.
    This study explores the interaction between strategic alliance manufacturers by
    game theory, to explore how to establish a strategic alliance of agricultural production,
    marketing and biotechnology research and development to make up for the small-scale
    agricultural production pattern; The results show that the cooperation or alliance among
    different production and marketing classes must take into account the increase of
    overall output after the popularization of agricultural technology, Or consumers to
    increase the demand for new products caused by the imbalance between supply and
    demand, avoid price misalignment or decrease in revenue due to price collapse the
    cooperation or alliances between the production and marketing classes must take into
    account the increase in overall production after the popularization of agricultural
    technology, or the imbalance of supply and demand resulting from increased demand
    after the increase of new products by consumers, Avoid a price imbalance or a sharp
    fall in revenue from falling prices. In addition, the close relationship of strategic
    alliances or the accumulation of trust and relationship capital arising from the common
    interests can be regarded as the factors that the dynamic industrial network and the
    agricultural extension related products share the sales channel, increase the sales of
    agricultural products or reduce the cost of logistics delivery
    Advisory Committee
  • Ming-Chu Yu - chair
  • Meng-Hsiu Lee - co-chair
  • Yu-Ping Wang - advisor
  • Bih-Shiaw Jaw - advisor
  • Files
  • etd-0101118-112635.pdf
  • Indicate in-campus at 3 year and off-campus access at 3 year.
    Date of Submission 2018-02-05

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