|Author's Email Address
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||Cross-Strait Executive Master Of Business Administration|
|Type of Document
||A Study on Diversification Strategy of Traditional Industries|
－A Case of Aquaculture Fishery Industry
|Date of Defense
||Traditional industries face the option of transformation in the progress of development due to factors such as advances of technology, changes of marketing environment, and evolution of growth objects. When developed to a certain scale, some companies would try to diversify its business in order to to maintain their profits or create a competitive edge at a steady pace. The concept of diversification is fundamentally based on a strategy to reduce business risks, and then seek opportunities to generate new profit sources. Companies can take full advantages of their existing resources and core techniques to lower the entry barriers to a new industry and therefore create new profit sources.|
This study aims at investigating strategies as to how the ornamental fish industry may create new values by method of diversification utilizing its core techniques, existing resources, and product innovation.
With the aid of reference literatures and in-depth interviews with an indicative company, J Trading Co., Ltd, this study offers seven feasible diversification business models suitable for the ornamental fish industry. In this regard, the associated conclusions and recommendations are also provided herein accordingly.
||Hsiao-Hui Ho - chair|
Chao-Cheng Chung - co-chair
Si-Zong Wu - advisor
Cher -Min Fong - advisor
Indicate in-campus at 99 year and off-campus access at 99 year.|
|Date of Submission