Title page for etd-0025116-130344


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URN etd-0025116-130344
Author Eugene Chang
Author's Email Address No Public.
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Department Information Management
Year 2015
Semester 1
Degree Master
Type of Document
Language English
Title Exploring the Impact of Social Influence on In-Game Purchase Intention
Date of Defense 2015-07-13
Page Count 73
Keyword
  • In-app purchase
  • Purchase Intention Model
  • Social influence
  • Abstract With Internet become more and more popular, there are many new service be published. There are many strategies to earn profit from market, and this study focus on perspective of social influence. The purpose of this research is to understand the effect on different social influence, and further, understand how the pull (desire) and push (pressure) interaction. This research combined Purchase Intension Model and Model of Goal-Behavior. Data collected from 467 users were analyzed using Partial Least Squares (PLS) approach. The result of this study includes: (1) Identification has no impact on pressure. (2) Pressure has no impact on needs. The contribution of this research is to extend Warshaw’s model under mobile game context.
    Advisory Committee
  • S-Y Sun - chair
  • Sheng Wu - co-chair
  • Pei-Chen Sun - co-chair
  • Shih-Chieh Hsu - advisor
  • Tung-Ching Lin - advisor
  • Files
  • etd-0025116-130344.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2016-01-25

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