Title page for etd-0023118-155614


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URN etd-0023118-155614
Author Chien-Yu Lai
Author's Email Address No Public.
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Department Business Management
Year 2017
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title An empirical analysis on determinants of demand for best sellers: “Books” online book store
Date of Defense 2017-07-03
Page Count 61
Keyword
  • online book store
  • logistic regression
  • publishing industry
  • book price
  • book information on user interface
  • Abstract The study empirically investigates the factors, including book-specific characteristics and book information on user interface, affecting demand for best-selling books, and the determinants of book price. By using random sampling approach, 1831 books were selected from “Books” online book store; we used logistic regression to analyze these data. The results show that foreign books and more words for recommendation tend to be best sellers; in addition, the results also indicate the books that were made into movies or games, winning the literally prize, and more Taiwanese celebrities recommendation have positive and significant effect on the probability of being the best sellers. We also found that famous author without introduction on interface have higher probability as best sellers. Though the words for book introduction is not significant in the model, its interaction with online search times of the author is significant. Moreover, we found that cost of books is the major factor influencing price.
    Advisory Committee
  • Min-Hsin Huang - chair
  • Yu-Chen Yang - co-chair
  • Chien-Yuan Sher - advisor
  • Files
  • etd-0023118-155614.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2018-01-23

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