Title page for etd-0023115-190105


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URN etd-0023115-190105
Author Meng-ying Lin
Author's Email Address mengyinglin27@gmail.com
Statistics This thesis had been viewed 5568 times. Download 1854 times.
Department Information Management
Year 2014
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Researching the Impact of Media Multitasking Behavior on Attention and Working Memory
Date of Defense 2013-07-30
Page Count 92
Keyword
  • Media Multitasking
  • Attention
  • Working Memory
  • Abstract Much research shows that multitasking has become a life style rooted in Generation M. This study investigates the media frequently used by National Sun Yat-sen University graduate students who major in information management and classifies the observed objects into three groups through contextual inquiry. People from group A feel they are good at multitasking and they are heavy media multitaskers. People in group B are also heavy media multitaskers but they are distracted when multitasking. Group C members don’t multitask a lot because they don’t consider they are good at it. In addition, this study also applies survey questionnaire methodology on undergraduates and graduate students in order to understand their multitasking behaviors. The media multitasking index (MMI) is based on research by Ophir, Nass, & Wagner (2009). The result shows that light media multitaskers (LMMs) are not easily affected by external stimulus compared with heavy media multitaskers (HMMs). As for working memory test, when the task becomes more difficult, there is no significant difference between two groups on their performance.
    Advisory Committee
  • Hsing-Tzu Lin - chair
  • Rong-Fuh Day - co-chair
  • Feng-Yang Kuo - advisor
  • Files
  • etd-0023115-190105.pdf
  • indicate access worldwide
    Date of Submission 2015-01-24

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