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|Type of Document
||A Study On The Impact of Technology Innovation on The Business Model Innovation of Popular Music Industry|
|Date of Defense
Popular Music Industry
||The music carriers and the business model of music industry have changed dramatically due to the internet development. It is true in many researches that technology plays an important role in the evolution of music industry. The theory of disruptive innovation from the technology innovation reveals some characters in the music industry, especially with the two characters-the evolution of technology and business model.|
The study is to analyze the impact of technology innovation on the business model innovation of popular music Industry. First, it will discuss the technology innovation, the business model innovation theory, and the history of the music carrier. Secondly, the study will emphasize on the management of music industry, especially the technological problems in the music industry since the digital revolution. Finally the study will provide a business model structure and some suggestions to response to the issues of music industry in Taiwan. The study has adopted different approaches including literature review, semi-structure and in-depth interview which contain different perspective of the senior managers of popular music in Taiwan to analyze the technological issues in the music industry.
From the evidence in this study, there are four conclusions to be made: 1. The digital evolution with the development of digital music is recognized as a disruptive innovation for the music industry. 2. The business model of music industry is still unexpectable. 3. Technology has made music industry develop the diversified businesses in digital era. 4. The traditional paradigm of music-sale focus has shifted for live performance industry and artist agency industry to develop an all- round business model. 5. The industry is now facing the problems of lacking of human resource in technology.
||Liang-Chih Huang - chair|
Chin-Kang Jen - co-chair
I-Heng Chen - advisor
Indicate in-campus at 5 year and off-campus access at 99 year.|
|Date of Submission