Title page for etd-0020118-130443


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URN etd-0020118-130443
Author Viktoria Buttenhauser
Author's Email Address No Public.
Statistics This thesis had been viewed 5350 times. Download 0 times.
Department Master of Business Administration Program in International Business
Year 2017
Semester 1
Degree Master
Type of Document
Language English
Title Understanding Generation Y Work Values - Exploring International Business Master Students in Austria and Taiwan
Date of Defense 2018-01-12
Page Count 100
Keyword
  • Shaping Experiences
  • Work Values
  • Cultural Differences
  • Value Imprinting
  • Generation Y
  • Abstract The following thesis aims on elaborating Generation Y graduates' work values in Austria and Taiwan, in order to define organizational attractiveness and further create adequate recommendations for companies' employer branding strategies. Moreover, the underlying shaping experiences that lead to the value system of Generation Y members are discovered and contrasted between the two countries, in order to reveal similarities as well as differences. To acquire the needed information for the study, qualitative semi-structured interviews have been used, questioning four Generation Y representatives of each country. The results showed that, even though revealed work values such as Training on the Job, Flexibility, Change & Variety, Internationality or Sustainability were amongst the most popular job characteristics, the origin of the values occasionally differed between Austria and Taiwan. The main factors that shaped these values were, Family, Previous Work Experience, Education, International Experience as well as Globalization and the rise of Technology.
    Overall respondents from Austria and Taiwan showed several similarities in their value system as well as in the experiences that shaped them, however, there still exist core differences which should be remembered by organizations. The key to attracting Generation Y in each country is therefore, appealing to the underlying factors that lead individuals to choose certain values, to convey understanding and hence create an attractive environment for the Generation Y international business master student.
    Advisory Committee
  • Chao-Hsien Sung - chair
  • Chun-Tuan Chang - co-chair
  • Thijs Velema - advisor
  • Files
  • etd-0020118-130443.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2018-01-21

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