Title page for etd-0020114-212154


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URN etd-0020114-212154
Author Tzu Hui
Author's Email Address No Public.
Statistics This thesis had been viewed 5675 times. Download 1942 times.
Department Communications Management
Year 2013
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Where should NPO go next?Analysis for digital divide of Taiwan NPO websites by 7C framework.
Date of Defense 2014-01-21
Page Count 155
Keyword
  • online marketing
  • NPO
  • website
  • 7C framework
  • digital divide
  • Abstract In recent decades, online website use is indispensable for whether entrepreneur or nonprofit organizations to enter the digital world and develop online marketing .
       Despite that,reviewing some past researches , We can see that most of the NPOs still struggling for developing the use of the official website .The difference of the resource between NPO leads to the digital divide phenomenon .
       This article is conducted with the model of Rayport and Jaworski’s(2001) 7C framework , examing 110 NPO websites on Yahoo! Taiwan by content analysis, providing some ways for the NPOs to improve their websites and shorten the gap between these NPOs.
       Our results indicate that most of the NPO websites tend to supply static but motive messages, it makes websites less instant than others. Digital divide not only happens between these NPOs but also the region, as we discovered , most of the NPO in north of Taiwan done better than the other parts in the use of website .
    Advisory Committee
  • Hsin-Hui Lin - chair
  • An-Shou Cheng - co-chair
  • Feng-Yang Kuo - advisor
  • Files
  • etd-0020114-212154.pdf
  • indicate access worldwide
    Date of Submission 2014-01-20

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