| URN |
etd-0020114-212154 |
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| Author |
Tzu Hui |
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| Author's Email Address |
No Public. |
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| Statistics |
This thesis had been viewed 5675 times. Download 1942 times. |
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| Department |
Communications Management |
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| Year |
2013 |
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| Semester |
1 |
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| Degree |
Master |
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| Type of Document |
|
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| Language |
zh-TW.Big5 Chinese |
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| Title |
Where should NPO go next?Analysis for digital divide of Taiwan NPO websites by 7C framework. |
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| Date of Defense |
2014-01-21 |
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| Page Count |
155 |
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| Keyword |
online marketing
NPO
website
7C framework
digital divide
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| Abstract |
In recent decades, online website use is indispensable for whether entrepreneur or nonprofit organizations to enter the digital world and develop online marketing .
Despite that,reviewing some past researches , We can see that most of the NPOs still struggling for developing the use of the official website .The difference of the resource between NPO leads to the digital divide phenomenon .
This article is conducted with the model of Rayport and Jaworski’s(2001) 7C framework , examing 110 NPO websites on Yahoo! Taiwan by content analysis, providing some ways for the NPOs to improve their websites and shorten the gap between these NPOs.
Our results indicate that most of the NPO websites tend to supply static but motive messages, it makes websites less instant than others. Digital divide not only happens between these NPOs but also the region, as we discovered , most of the NPO in north of Taiwan done better than the other parts in the use of website . |
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| Advisory Committee |
Hsin-Hui Lin - chair
An-Shou Cheng - co-chair
Feng-Yang Kuo - advisor
|
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| Files |
indicate access worldwide |
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| Date of Submission |
2014-01-20 |
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