User Generated Content (UGC) is re-shaping the way people watch videos programs and films, with millions of video creators and consumers. In particular, UGC sites are creating new viewing patterns and social interactions , empowering users to be more creative, and developing new business models .Especially crowd-source is now flashing in start-up business. To better understand the spirit of UGC , this thesis focus on the amateur video creators and analyze the reason that motivates the amateur video creators.
In recent years , online video websites like Youtube and vimeo creates the whole new video watching and generate phenomenon ,this thesis is mainly research about the media pleasures that online video creators would experience.
There are four mainly structure in media pleasure theory : pleasure of control、pleasure of narrative、pleasure of social interaction、pleasure of performance,
We interviewed nine amateur video creators , We found out amateur video creators would experience pleasures by online and offline.
In online ,they tend to enjoy pleasure of performance and pleasure of narrative,
In offline ,they are more focus about what audience and people look them and what they`ve learned on each shooting experience in reality life ,
so pleasure of social interaction and pleasure of control is more obvious than any.