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姓名 邾亦南(Yi-Nan Chu) 電子郵件信箱 E-mail 資料不公開
畢業系所 傳播管理研究所(Communications Management)
畢業學位 碩士(Master) 畢業時期 94學年第2學期
論文名稱(中) 從動態資源基礎觀點探討策略聯盟與其績效-以報紙產業為例
論文名稱(英) Performance evaluation of strategic alliance from dynamic resource-based view-newspaper industry
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    摘要(中) 本研究依據動態資源觀點,研究國內六家平面報紙中國時報、聯合報、自由時報、蘋果日報、工商時報、經濟日報如何因應動態環境的挑戰,不斷檢視自身資源或能力不足之處,尋求策略聯盟夥伴間的互補與合作,以創造績效。
    本研究採取個案研究法,藉由深入訪談得到六家報紙的初級資料,再加入相關文件內容,進行次級資料分析。本研究證明策略聯盟不是一種僵固的關係,而是一個會依隨環境、組織生命週期、競爭策略等因素不斷調整的動態過程。而企業對於資源,也就是優勢競爭力的認定也不是靜止不變的,相反的,企業會持續彈性調整與配置資源,以維持競爭優勢或者創造新的競爭優勢。策略聯盟是企業取得資源的手段,同時也是創造績效的重要工具。
    摘要(英) This research, based on the perspective of dynamic resources-based view, probes into strategies taken by the six local newspapers (the China Times, the United Daily News, the Liberty Times, the Apple Daily, the Commercial Times and the Economic Times) to response to the challenges in an ever-changing environment. They continuously review the established resources and deficiencies of the organizations and try to seek strategic alliances for complementarity and cooperation to create competitive advantages.  
    This study adopts the methodology of case study. The researcher conducts in-depth interviews to gather firsthand information from the six newspapers and add up some related literature to process secondhand analysis. The result shows strategic alliance is not a stiff relationship but a dynamic process that continuously adjusts to factors such as the environment, the organizational life circle and the competitive strategies. Corporate view points about resources, that is advantageous competitiveness, is by the same token never static. On the contrary, companies will keep modifying and deploying resources to maintain the competitive advantages or to create new advantages. Strategic alliance is one of the critical means through which an enterprise can acquire resources and create satisfactory results at the same time.
    關鍵字(中)
  • 績效
  • 報紙
  • 媒體
  • 策略聯盟
  • 動態資源觀
  • 關鍵字(英)
  • media
  • newspaper
  • results
  • dynamic resources perspective
  • strategic alliance
  • 論文目次 致謝I
    論文摘要III
    AbstractIV
    目錄V
    圖目錄VIII
    表目錄VIII
    第一章 緒論1
    第一節 研究背景與動機1
    第二節 研究目的與問題3
    第三節 研究流程5
    第二章 文獻探討6
    第一節 內部創業相關研究6
    第二節 策略聯盟相關研究8
    第三節 動態資源觀點與策略聯盟33
    第四節 策略聯盟夥伴間互動40
    第五節 績效相關研究42
    第三章 研究方法44
    第一節 研究架構44
    第二節 研究變項45
    第三節 研究方法與對象48
    第四節 研究設計50
    第四章 媒體產業環境53
    第一節 報紙產業發展背景53
    第二節 訪談公司簡介56
    第五章 動態資源觀點與策略聯盟議題分析59
    第一節 動態資源觀點下的策略聯盟動機59
    第二節 策略聯盟夥伴間的互動相關分析69
    第三節 策略聯盟績效相關分析71
    第四節 動態資源觀點下策略聯盟動機、聯盟夥伴間互動與其績效之分析72
    第六章 結論與建議75
    第一節 結論75
    第二節 研究限制78
    第三節 研究貢獻與對未來相關研究之建議79
    參考文獻82
    附錄89
    附錄一 訪問問題89
    附錄二 訪談稿90
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    口試委員
  • 張玉山 - 召集委員
  • 黃振聰 - 委員
  • 李雅靖 - 指導教授
  • 口試日期 2006-07-27 繳交日期 2006-09-07

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