博碩士論文 etd-0831112-121932 詳細資訊


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姓名 李金泰 (Chin-Tai Lee) 電子郵件信箱 E-mail 資料不公開
畢業系所 企業管理學系研究所(Business Management)
畢業學位 碩士(Master) 畢業時期 100學年第2學期
論文名稱(中) 以資源基礎觀點探討宏碁公司之組織再造  
論文名稱(英) A case study of the Resource-Based View to Acer group's Reengineering
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    摘要(中) 作為全球個人電腦領導品牌之一的宏碁集團,在其建立自有品牌到國際佈局的策略與過程中,遭遇多次內在經營環境及外在產業環境劇烈的改變。為使企業永續經營及在積極成長的策略推動之下,宏碁公司進行多次的組織再造工程,以因應多變的內、外在環境。
    本研究希望能夠透過資源基礎觀點來探討宏碁公司在兩次企業再造之過程,運用何種的營運策略以創造並形成何種內部獨特的資源,從而形成本身的策略性優勢的資產及能力;並且將所形成的資產及能力分類以概括性的方式歸納出宏碁公司整體資源面向。
    根據宏碁的成長過程,本研究將其組織再造分為三個階段: 1992年為第一次再造時期;1998年為準二造時期,因尚無重大危機出現,只是順應宏碁的發展方向做組織調整; 2000年底為第二次再造時期。各階段以宏碁各所處的內外環境,及其因應營運的策略加以分析而得出獨特的資產及能力,再引用方至民(2000)的資源分類觀念將資源分為實體資產、無形資產、人力資源、組織能力等四大部分來探討宏碁公司如何經由其內部所擁有的資產或能力,從而形成本身的策略性優勢以因應產業環境的之改變。
    而研究結果發現內部資產及能力形成後,是否能形成持續性的競爭優勢,除了資產及能力本身需具有獨特性及不可模仿性等特性外,也相當程度地受外部環境的影響;而下一次組織再造的成功,受惠於前次累積的資產或能力,也就是內部資源要具有持續性的競爭優勢是經由組織經驗所累積而形成的。研究建議組織應了解並依外部環境的改變,持續性的調整既有的內部資源,累積經驗以創造出具有競爭優勢的資產或能力,來應付瞬息萬變的環境。
    摘要(英) As the leading brand in the international PC industry, Acer has been encountered countless challenges on dramatically environmental change when it endeavored to create and operate its own brand. To achieve the aim of sustainable management and the strategy of organizational growth, Acer has embarked on its reengineering several times since it was established. 
    The purpose of this study is based on the Resource-Based View to uncover what kind of key factories contributed in Acer’s two time of reengineering? And what kind of unique resources and capabilities were created? This study also characterized and catalogued these unique resources and capabilities to figure out clearly that what kind of main resources and capabilities existed at the first glance. 
    There are three stages for Acer’s transformation: the first time reengineering was happened in 1992; the reengineering in 1998 was called the quasi-reengineering stage that Acer adjusted its organizational structure to relocate operational direction; the second time reengineering was happened in the end of 2000. Based on above three different stages, this study analyzes the effect of internal and external environment as well as the operational strategies on each stage to infer its resources and capabilities. Moreover, This study categorizes these resources and capabilities by the classify method of Fong- Cher Min (2000) into four groups, Tangible Asset, Intangible Asset, Human Resource and Organization Capability, and discuss how Acer used these resources and capabilities to foster them became the Sustainable Competitive Advantage to overcome the harsh IT industry environment.
    By the way of analyzing the case company in depth, this study found that the probability of resources or capabilities can be upgrade into the Sustainable Competitive Advantage was not only affect by the properties such as Appropriability or Inimitable, but also greatly influence by outside environment. Furthermore, the next time success of reengineering was attributed to those of resources or capabilities which have been accumulated since earlier periods. Therefore, this study suggests that a firm should continuously adjust its competences as well as accumulate reengineering experiences to cope with the unpredictable environment.  
    關鍵字(中)
  • 組織再造
  • 持續性的競爭優勢
  • 資源基礎觀點
  • 關鍵字(英)
  • Reengineering
  • the Sustainable Competitive Advantage
  • the Resource-Based View
  • 論文目次 Thesis Approval Sheet……………..……..……………………………………………………i
    Acknowledgement…………….....……………………………………………………………ii
    Abstract (Chinese) ……………....……………………………………………………………iii
    Abstract (English)……………. ………………………………………………………………v
    Table of Contents…………….………………………………………………………………..vi
    List of Figures...………….…………………………………………………………………..viii
    List of Tables...…………….…………………………………………………………………..ix
    Chapter One Introduction...........……………………………………………………..1  
    1.1 Research Background……………………………………………………………………...1    
    1.2 Research Motivation and Purpose……....…………………………………………………2  
    Chapter Two Literature Review ….….………………………………………………3
    2.1 The Resource-Based View ……..………………………………………………………….3
    2.1.1 The development of the Resource-Based View………....….………………………4
    2.1.2 The Strategic Resource and the Sustainable Competitive Advantage ……………..5
    2.1.3 The Strategic Framework of Resource-Based View...…….………………………10
    2.1.4 The Resource Category........………………………………………………………12
    2.2 Key word definition – Reengineering …...……………………………………………….16
    2.3 Summary …..……………………………………………………………………………..17
    Chapter Three Research Methodology ……...……………………………………..18
    3.1 Research Method ……...………………………………………………………………….18
    3.1.1 Qualitative Research...…………………………………………………………….18
    3.1.2 Case Study...……………………………………………………………………….19
    3.2 Research Framework ……...……………………………………………………………...20
    3.3 Research Process ……...………………………………………………………………….22
    Chapter Four Case Study.....……..……………………………………………………23
    4.1 An overview of Acer group ……...……………………………………………………….23
    4.2 From the Resource-Based View analyzes Acer’s internal resources .……………………26
    4.2.1 The First Reengineering-1992…. …………………………………………………27
    4.2.1.1 Background …………………………………………………………………27
    4.2.1.2 Three strategies for organizational restructuring …...………………………27
    4.2.1.3 Resources derived from the First Reengineering.....……………………….. 33
    4.2.2 The Quasi-Reengineering before the Second Reengineering -1998 ...……………35
    4.2.2.1 Background………………………………………………………………….35
    4.2.2.2 Five GBUs were established.………………………………………………..36
    4.2.3 The Second Reengineering: From a Manufacturing to a Servicing Business
    Group - December 2000 …………………………….……………………………37 
    4.2.3.1 Background …………………………………………………………………37
    4.2.3.2 Three strategies for the Second Reengineering ..……………………………38
    4.2.3.3 Resources derived from the Second Reengineering...………………………44
    4.3 Preparing for the Third Reengineering .…….……………………………………………47
    4.3.1 Background…………………………..……………………………………………47
    4.3.2 The vital resources and capabilities for the Third Reengineering....………………49
    Chapter Five Conclusion and Suggestion …...……………………………………53
    5.1 Research Conclusion.….…………………………………………………………………53
    5.2 Research Suggestion .….…………………………………………………………………55
    Reference …………………………………………………………………………………57
    參考文獻 English Reference
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    Website
    http://www.acer.com
    http://laofutze.wordpress.com/tag/acer/
    口試委員
  • 李清潭 - 召集委員
  • 趙平宜 - 委員
  • 梁慧玫 - 指導教授
  • 黃振聰 - 指導教授
  • 口試日期 2012-07-30 繳交日期 2012-08-31

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