||The Southwest Airlines created the low-cost airline business model in 1970s, after aviation liberalization and opening up policies in the U.S. and European, the booming of low-cost airlines. This makes the people who didn’t use aircraft in the past began to take air travel. Many secondary airports in the area caused the travelers a lot of growth by low-cost airlines flight, and promote the region’s tourism, economy and employment opportunities. In view of this, started the study idea of the influence of low-cost carriers on air travel related industry in Taiwan.|
The Asia’s largest low-cost airline – AirAsia is the subject of this study. Historical data on the low-cost carriers business were collected. Questions for conducting in-depth interviews with experts in air travel industries were devised from the study of these historical data. In addition, a survey of government’s air, tourism data, the influence of low-cost carriers on air travel related industry was developed finally.
The results show, the AirAsia to open Taipei route, on the Taoyuan International Airport, retail, hotels and other travel related industries have brought real benefits. The home base of AirAsia is Malaysia, which people came to Taiwan to engage in substantial growth in tourist numbers and to create a substantial growth in tourism foreign exchange earnings. Finally, the results of this study were compared with historical data. It is hope that the results would be able to provide any other countries planning to develop low-cost carriers, some practical reference in planning their air and tourism industries strategies.
1. 周榮昌、劉佑興、王唯全，「國際航線低價航空公司及一般航空公司選擇行為之研究 – 以台北 – 新加坡航線為例」，運輸計畫季刊，第三十六卷 第三期，民國九十六年九月，pp.307~332。
5. 張玉君，「低成本航空策略時代來臨 – 因應低成本航空公司之機場規劃及經營管理」，土木水利，第三十一卷 第五期，民國九十三年十月，pp.27~31。
1. Binggeli, Urs and Lucio Pompeo (2005), “The battle for Europe’s low-fare flyers,” McKinsey Quarterly, January 2005.
2. Binggeli, Urs and Lucio Pompeo (2002), “McKinsey on LCCs: a European gold rush,” Aviation Strategy, June 2002, pp.16~19.
3. Boston Consulting Group (2004), “Airports – Dawn of a New Era. Preparing for one of the industry’s biggest shake-ups,” April 2004.
4. Donzelli, Matteo (2010), “The effect of low-cost air transportation on the local economy: Evidence from Southern Italy,” Journal of Air Transport Management, 16, pp.121~126.
5. EU Transport Report, May 2004, volume 2, no.17.
6. European Low Fares Airline Association (2004), “Liberalisation of European Air Transport: The benefits of low fares airlines to consumers, airports, regions and the environment,” 2004.
7. Francis, G., Alessandro Fidato and Ian Humphreys (2003), “Airport-airline interaction: the impact of low-cost carriers on two European airports,” Journal of Air Transport Management, 9, pp.267~273.
8. Graham, Anne (2008), “Managing Airports: An International Perspective,” 3rd ed
9. Graham, A., Nigel Dennis (2010), “The impact of low cost airline operations to Malta,” Journal of Air Transport Management, 16, pp.127~136.
10. Graham, Dunn (2010), “Special Report: Low-cost carriers – coming of age,” Airline Business, April 2010.
11. Grob, S. and Alexander Schroder (2007), “Handbook of Low Cost Airlines: Strategies, Business Processes and Market Environment”.
12. Hunter Laurie (2006), “Low Cost Airlines: Business Model and Employment Relations,” European Management Journal, Vol. 24, No. 5, pp.315~321.
13. Malighetti, P., Stefano Paleari and Renato Redondi (2009), “Pricing strategies of low-cost airlines: The Ryanair case study,” Journal of Air Transport Management, 15, pp.195~203.
14. Mason, Keith J., (2001), “Marketing low-cost airline services to business travellers,” Journal of Air Transport Management, 7, pp.103~109.
15. Pate, J.M. and Beaumont, P.B. (2006), “The European Low Cost Airline Industry: The Interplay of Business Strategy and Human Resources,” European Management Journal, Vol. 24, No. 5, pp.322~329.
16. Smyth, Mark and Brian Pearce (2006), “Airline Cost Performance: an analysis of the cost base of leading network airlines versus no-frills, low-cost airlines (LCCs),” IATA Economics Briefing No5, IATA, July 2006.
17. Torres, Ann M., Chris Barry and Mairead Hogan (2009), “Opaque Web practices among low-cost carriers,” Journal of Air Transport Management, 15, pp.299~307.
18. Wensveen, John G., and Ryan Leick (2009), “The long-haul low-cost carrier: A unique business model,” Journal of Air Transport Management, 15, pp.127~133.
19. Williams, G., (2001), “Will Europe’s charter carriers be replaced by no-frills scheduled airlines,” Journal of Air Transport Management, 7, pp.277~286.
20. York Aviation (2004), “The social and economic impact of airports in Europe,” January 2004.
4. Airline Business，http://www.flightglobal.com