博碩士論文 etd-0708114-112030 詳細資訊


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姓名 王若婷(Jo-Ting Wang) 電子郵件信箱 sawang91@gmail.com
畢業系所 資訊管理學系研究所(Information Management)
畢業學位 碩士(Master) 畢業時期 102學年第2學期
論文名稱(中) 台灣國家風景區觀光旅遊網站品質與滿意度之研究
論文名稱(英) Tourism Website Quality and Satisfaction of National Scenic Areas in Taiwan
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    摘要(中) 臺灣地區海岸綿長、高山林立、島嶼分佈、自然資源豐富,由於地層板塊不停的運行,造成臺灣複雜多變的地形地貌、高山、島嶼、縱谷等景觀豐富,為維護優美自然景觀與保護生態,目前臺灣有13個國家風景區將全臺灣精華的自然美景和觀光資源集合在內。
    因緣網際網路與電子商務應用模式的發展,為推廣國際觀光,13個國家風景區管理皆打造各具特色的觀光旅遊網站,強調遊憩據點的特色、品質、旅遊資訊服務以及交通系統的整合,使「臺灣」之名備受世界肯定,由於現今使用者依賴網路取得資訊程度愈來愈高,然而網站實際設計完後,使用者是否真的滿意或網站優劣並未深入探討,目前國家風景區網站品質仍以行政院研考會所規範的網站建置標準設計,並每年以內評方式進行考核,為了了解國家風景區每年投入的網站維運預算建置觀光旅遊網站,網站品質是否能讓使用者真的滿意,本研究利用資訊系統成功模式與期望理論、IS持續使用模式,驗證期望、確認程度、網站品質、知覺有用性與滿意度是否會影響使用者持續使用意圖,研究結果顯示,影響滿意度以知覺有用性為最大變項,網站品質為次要,使用者認為國家風景區觀光旅遊網站所設計的資訊、內容、服務是否符合個人需求,才是影響滿意度並持續使用最大的因素。
    摘要(英) The Taiwan region features winding coastlines, steep mountain ranges, outlying islands and abundant natural resources. Constant tectonic motion and friction have endowed Taiwan with a highly diverse landscape which includes mountains, islands and canyons. To preserve the elegant natural landscapes and their ecology, Taiwan currently has 13 National Scenic Areas (NSA) to cover most representative natural landscapes and tourism areas.
    In response to developments of the internet and e-commerce, all 13 NSA Administrations have created their own tourist websites to introduce the features, quality, tourism and traffic information. As these websites are attracting an increasing number of visitors, users’ satisfaction with the NSA websites or the websites’ strengths and weaknesses are important issues that need to be thoroughly investigated. At present, the design quality of the National Scenic Area websites is still based on the website construction standards defined by the National Development Council, and is reviewed annually through internal evaluation. The NSA Administrations appropriate budget to maintain and operate these websites. In order to understand whether or not the websites’ quality actually satisfies the visitors, this research adopts the Information Systems Success Model, along with the Expectation confirmation Theory and the Information Systems Continuance Model, to examine whether the expectancy, confirmation degree, website quality, perceived usefulness and satisfaction will influence the users’ intention to continue use. A questionnaire survey was conducted to collect data. The results indicate that perceived usefulness is the most important variable that influence usr satisfaction, whereas the websites’ quality came in second. The users indicate that, the extent to which the information, content, and services offered by the NSA tourism websites meet their needs, is actually the major factor influencing their satisfaction and continued use.
    關鍵字(中)
  • 臺灣國家風景區
  • 網站品質
  • 滿意度
  • 資訊系統成功模式
  • 期望確認理論
  • IS持續使用模式
  • 關鍵字(英)
  • Web Quality
  • Satisfaction
  • Expectation-Confirmation Theory
  • The National Scenic Area in Taiwan
  • Information Systems Success Model
  • Post-Acceptance Model of IS Continuance
  • 論文目次 第一章緒論1
    第一節研究背景1
    第二節研究動機4
    第三節研究目的6
    第四節研究流程7
    第二章文獻探討8
    第一節國家風景區定義網站設計標準與特性8
    第二節國家風景區觀光旅遊網站自我檢測作業規範12
    第三節資訊系統成功模式17
    第四節期望確認理論33
    第三章研究方法41
    第一節研究架構與假說41
    第二節操作性變數定義及衡量43
    第三節研究對象及抽樣方法46
    第四節資料分析方法46
    第四章研究結果47
    第一節敘述性統計分析47
    第二節信效度分析53
    第三節整體驗證模式58
    第五章結論與建議61
    第一節研究結論61
    第二節研究限制63
    第三節研究貢獻64
    第六章參考文獻65
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    口試委員
  • 邱兆民 - 召集委員
  • 劉致中 - 委員
  • 梁定澎 - 指導教授
  • 口試日期 2014-07-01 繳交日期 2014-08-13

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