博碩士論文 etd-0701110-140633 詳細資訊


[回到前頁查詢結果 | 重新搜尋]

姓名 馬沃尤(Valdes-Matta Alfredo-Ecuador) 電子郵件信箱 valdes.matta@gmail.com
畢業系所 企業管理學系研究所(Business Management)
畢業學位 碩士(Master) 畢業時期 98學年第2學期
論文名稱(中) 影響瓜地馬拉行動服務使用因素之研究
論文名稱(英) Understanding the user intention for mobile services in Guatemala
檔案
  • etd-0701110-140633.pdf
  • 本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。
    請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
    論文使用權限

    電子論文:校內立即公開,校外一年後公開

    論文語文/頁數 英文/82
    統計 本論文已被瀏覽 5362 次,被下載 2482 次
    摘要(中) 手機和無線技術的進步已經徹底的改變一般人的做事和家居生活,手機的功能已經大幅進步,不僅可以隨時隨地通話,也可以隨時取得資訊。過去根據簡單行動電話所制訂的商業策略已經不適用,而必須徹底檢討,以便能適用於今日複雜的行動商業生態系統。
    目前瓜地馬拉的行動電話市場已經幾乎飽和,而行動運營商要不斷的推陳出新才能為他們帶來收益。本論文探討的是瓜地馬拉用戶對行動服務的意向。對用戶的瞭解可讓企業家據以制定新的商業策略,從而在瓜地馬拉行動市場上占有一席之地。
    摘要(英) The advance of mobile phone devices and wireless communication have dramatically change the way individuals do for their personal lives and businesses. Nowadays, people can not only talk with their peers located at different places, they can also get the desired information ubiquitously. Business strategies that are based on simple mobile phones have to be adapted to a complex mobile business ecosystem.
    The mobile phone market in Guatemala has almost saturated, and the mobile operators have to come up with creative ideas to increase their revenues. This thesis explores what the user’s intentions toward mobile services in Guatemala. Understanding users’ intension will allow entrepreneurs to create new business strategies that would fill an existing void that exists on the Guatemalan mobile market.
    關鍵字(中)
  • 瓜地馬拉
  • 行動運營商
  • 手機
  • 行動服務
  • 行動市場
  • 行動商業
  • 關鍵字(英)
  • Mobile phone
  • Mobile Operator
  • Guatemala
  • Mobile services
  • M-commerce
  • mobile market
  • 論文目次 Acknowledgement I
    Abstract II
    Chinese abstract III
    Index IV
    Figures VI
    Tables VII
    1 Introduction 1
    1.1 Background 2
    1.1.1 Guatemala 2
    1.1.2 Mobile phone system in Guatemala 3
    1.1.3 Mobile Market in Guatemala 5
    1.2 Motivation 8
    1.3 Research question 9
    2 Literature Review 10
    2.1 Market Model 10
    2.2 Related Technology 12
    2.2.1 Cell phone tools 13
    2.2.2 Mobility 14
    2.2.3 Context Aware 16
    2.3 Mobile applications 18
    2.4 Mobile Commerce 18
    2.5 Mobile marketing 19
    2.6 Business Model 20
    2.6.1 Mobile Hardware producers 22
    2.6.2 Application provider and content suppliers 23
    2.6.3 Mobile Network Operators 23
    2.6.4 Regulation 24
    2.7 Value Chain 25
    2.7.1 Mobile Value 26
    2.7.2 M- Commerce value chain 28
    2.7.3 Value creation 31
    2.8 Security 31
    2.9 Social Influence 32
    2.10 Tendencies 33
    3 The research method 36
    4 Data Collection and analysis 39
    4.1 Data collection 39
    4.2 Sample 41
    5 Results Analysis 43
    5.1 Survey exploration 43
    5.1.1 Guatemalans selecting criteria 43
    5.1.2 Guatemalans usage 45
    5.2 Factor Analysis 52
    5.3 User Satisfaction towards Infrastructure 55
    5.4 Information security 55
    5.5 Mobile Internet connectivity 56
    5.6 Social influence 56
    5.7 Satisfaction towards Mobile design 57
    6 Conclusions 58
    6.1 Limitation 59
    6.2 Future Direction 60
    7 Reference 61
    8 Appendix A-1
    參考文獻 AT&T Corp. (2010). The Mobile Enterprise : Moving to the Next Generation.
    Aaronson, J. (2010). Next-Gen Mobile : Turning Mass Marketing Into a Point of Sale.
    Al-Debei, M., & Avison, D. (2009). Business model requirements and challenges in the mobile telecommunication. Business, 1-27. Retrieved from http://bura.brunel.ac.uk/handle/2438/3801.
    America Movil. (2010). About America Movil: Our History. Retrieved from http://www.americamovil.com/index_eng.htm.
    Anckar, B., & D'Incau, D. (2002). Value creation in mobile commerce: Findings from a consumer survey. The Journal of Information Technology Theory and Application (JITTA), 4(1), 43–64. Retrieved from http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1187&context=jitta.
    Anckar, B., & D'Incau, D. (2002). Value-added services in mobile commerce: an analytical framework. System Sciences, 2002. HICSS. Proceedings of the. Retrieved from http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:Value-added+services+in+mobile+commerce:+an+analytical+framework#0.
    Anderson, J., & Jonsson, M. (2005). The Mobile Handset Industry in Transition. Business Strategy Review (pp. 1-14). Retrieved from http://www.jamieandersononline.com/uploads/The_Mobile_Handset_Industry_in_Transition.pdf.
    AvantGo. (2002). Ensuring Mobile Security with AvantGo Technology from the device to the Datacenter. London, England.
    Bader, E. (2010). Picking the Right Mobile Tactics. Retrieved from http://www.clickz.com/3636515 1/2.
    Baeza, E. O., Enriquez, A. M., Fernandez De Lis, S., Teubal, I. R., Sabater, V. L., Garcia Alba, J., et al. (2009). Telefonía móvil y desarrollo financiero en américa latina. Madrid. Retrieved from http://movilybanca.files.wordpress.com/2009/04/telefonia-movil-y-desarrollo-financiero-en-america-latina-20090331.pdf.
    Barnes, S. (2002). The mobile commerce value chain: analysis and future developments. International Journal of Information Management, 22(2), pp91-108. Retrieved from http://linkinghub.elsevier.com/retrieve/pii/S0268401201000470.
    Basole, R. C. (2009). Visualization of interfirm relations in a converging mobile ecosystem. Journal of Information Technology, 24(2), 144-159. doi: 10.1057/jit.2008.34.
    Benharref, A., Dssouli, R., Glitho, R., & Serhani, M. A. (2006). Towards the Testing of Composed Web Services in 3. Ifip International Federation For Information Processing, 118 - 133.
    CIA. (2010). Guatemala. The World Factbook CIA. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/.
    Camponovo, G. (2002). Mobile commerce business models. In 2nd Mbusiness Conference, Austria. Retrieved from http://inforge.unil.ch/aosterwa/documents/workshop/Camponovo.pdf.
    Castillo, J. M. (2010). En el país se reporta el robo de 83 celulares diarios en promedio. el Periodico. Guatemala. Retrieved from http://www.elperiodico.com.gt/es/20100520/pais/152470/.
    FUNDESA. (2010). Informe Global sobre Tecnologías de la Información y Comunicación ( TICs ) 2010. Guatemala City.
    Glimstedt, R., Medin, C., & Hedstrom, A. B. (2007). Mobile Operators Future Business Model. biblioteket.ehl.lu.se. Retrieved from http://biblioteket.ehl.lu.se/olle/papers/0002759.pdf.
    INCAE. (2009). Lanzamiento del Informe Global de Competitividad 2009-2010 del Foro Económico Mundial.
    Jones, R. (2010). Mobile Marketing 101. ClickZ. Retrieved from http://www.clickz.com/3640212.
    Kaasinen, E. (2003). User needs for location-aware mobile services. Personal and Ubiquitous Computing, 7(1), 70–79. Springer. doi: 10.1007/s00779-002-0214-7.
    Kowoma.de. (2009). The GPS System Sources of Errors in GPS Selective Availability. Retrieved from http://www.kowoma.de/en/gps/errors.htm.
    Kwik Survey. (2010). Create online surveys and forms in minutes 100%. Retrieved from http://www.kwiksurveys.com/.
    Millicom International Cellular S.A. (2010). Corporate History. Retrieved from http://www.millicom.com/about/history.cfm.
    O'Brien, K. J. (2010). Google Data Admission Angers European Officials. The New York Times. New York, New York, USA. Retrieved from http://www.nytimes.com/2010/05/16/technology/16google.html?pagewanted=print.
    Piedras, E. (2009). The Future of Mobile Networks by. San Diego, CA.
    Reuters. (2009). Mercado Telecom Guatemala: $2.8 billones en 2014. CentralAmericaData.com. Retrieved from http://www.centralamericadata.com/es/article/home/Telecomunicaciones_en_Guatemala_28_billones_en_2014/629077.
    Roger, F. (2009). How to Succeed in Developing Countries for a Mobile Telephony Operator ? The Case of Milicom. Proparco's Magazine.
    Rynolds, L. (2009). El país tiene más teléfonos celulares que habitantes. elPeriodico. Guatemala.
    Signals Telecom. (2010). Mercado de Telecomunicaciones de Guatemala Generará Ingresos Superiores a los US $ 2 . 030 Millones en 2015. Buenos Aires.
    Steinberg, J. (2009). Will 2010 Be the Real Year of Mobile ? Technology.
    Tabora, M. R. (2006). Estructura de Mercado y Penetracion de la Telefonia Movil en Centroamerica. Revista de biolog. Tegucigalpa,Honduras.
    TechRepublic. (2004). Identify and reduce mobile device security risks. TechRepublic. Retrieved from http://articles.techrepublic.com.com/5100-22_11-5274902.html.
    Telefonica. (2010). Who we are. Retrieved from http://www.telefonica.com/en/about_telefonica/html/quienessomos/quienessomos.shtml.
    The World Bank. (2010). Guatemala. Retrieved from http://data.worldbank.org/country/guatemala.
    Thorman, C. (2010). Survey Results : Which Smartphone Will Own the Healthcare Market ? Softwareadvice. Retrieved from http://www.softwareadvice.com/articles/medical/smartphone-survey-results-1073009/.
    Tsalgatidou, A., & Pitoura, E. (2001). Business models and transactions in mobile electronic commerce: requirements and properties. Computer Networks, 37(2), 221–236. Elsevier. Retrieved from http://linkinghub.elsevier.com/retrieve/pii/S138912860100216X.
    Wright, A. (2006). Mobile Phones Could Soon Rival the PC as World’s Dominant Internet Platform. News Release. Paris: Ipsos Corporation (www. ipsosna. com/news/pressrelease. cfm. Retrieved from http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:Mobile+Phones+Could+Soon+Rival+the+PC+as+World’s+Dominant+Internet+Platform#0.
    Yang, J., He, X., & Lee, H. (2007). Social reference group influence on mobile phone purchasing behaviour: a cross-nation comparative study. International Journal of Mobile Communications, 5(3), 319. doi: 10.1504/IJMC.2007.012397.
    Zeman, E. (2008). Smartphone 2010 : What Your Future Phone Will Be Packing. InformationWeek.
    Zhao, H. (2008). Emerging business models of the mobile internet market.
    口試委員
  • 徐士傑 - 召集委員
  • 黃仕斌 - 委員
  • 黃三益 - 指導教授
  • 口試日期 2010-06-25 繳交日期 2010-07-01

    [回到前頁查詢結果 | 重新搜尋]


    如有任何問題請與論文審查小組聯繫