博碩士論文 etd-0629113-153802 詳細資訊


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姓名 田巧宜(Chiao-yi Tien) 電子郵件信箱 E-mail 資料不公開
畢業系所 資訊管理學系研究所(Information Management)
畢業學位 碩士(Master) 畢業時期 101學年第2學期
論文名稱(中) 影響社交型App採用行為之因素探討
論文名稱(英) Factors affecting user’s adoption of mobile social applications
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    紙本論文:1 年後公開 (2014-07-30 公開)

    電子論文:使用者自訂權限:校內 1 年後、校外 2 年後公開

    論文語文/頁數 中文/103
    統計 本論文已被瀏覽 5379 次,被下載 2857 次
    摘要(中) 隨著智慧型手機逐漸普及,消費者的使用習慣逐漸改變。以往使用者花了大部分的時間在看電視及玩電腦上,然而由於智慧型手機的可攜性與無所不在性,使得使用者更願意將時間花在智慧型手機的使用上,其中又以「社交行為」最為顯著。過去雖有不少網路社群使用行為的相關研究,卻僅有少數探討智慧型手機上的社交型App使用行為。
    因此,本研究以任務-科技適配度理論架構為基礎,整合網路外部性及認知專注,透過不同的角度來合併解釋使用者對社交型App的使用行為。此外,並根據網路社群之特性,分為社交、資訊、娛樂三個任務情境,延伸探討使用者在不同情境下各構面的交互影響關係。
    研究結果發現: (1)在不分情境下,適配度會影響使用者對社交型App的實際使用;(2)在不分情境下,網路外部性會影響社交型App的實際使用;(3)在不分情境下,認知專注會影響社交型App的實際使用;(4)在不分情境下,社交型App的實際使用會正向影響使用後的個人績效.另外,任務情境的調節效果也成立;在社交、資訊、娛樂等不同任務情境底下,針對不同社交型App之偏好與不同因素的影響也有所不同。
    摘要(英) As smartphones become more and more popular, users’ behaviors on mobile devices have changed. People used to spend most of their time watching TV and using computers, but now they are willing to increase their usage - especially for social behaviors - on mobile devices that are portable and ubiquitous. Previous studies had investigated usage behaviors of social networks in various ways; but few of them emphasized the activities on smartphones and social applications.
    In this study, we developed a multiple theoretical research framework based on the task-technology fit model, network externalities, and cognitive absorption to explain user’s actual utilization of social Apps. Three different task contexts - socializing, information and entertainment were examined in this research.
    Our research findings indicate that across all task situations: (1) a better fit of task and technology characteristics resulted in more frequent actual usage; (2) network externalities had a positive effect on actual utilization; (3) cognitive absorption positively affected actual utilization; and (4) actual utilization had a significant impact on individual performance. In addition, the moderating effect of task situations existed; that is, different effects on actual usage and individual performance were found among three task situations- socializing, information, and entertainment.
    關鍵字(中)
  • 網路外部性
  • 認知專注
  • 社交型App
  • 媒體豐富度
  • 智慧型手機
  • 任務-科技適配度
  • 關鍵字(英)
  • Task-technology fit
  • Smartphone
  • Network externalities
  • Social application
  • Media richness
  • Cognitive absorption
  • 論文目次 論文審定書 i
    誌謝 ii
    中文摘要 iii
    英文摘要 iv
    第一章 緒論 1
    第一節、 研究背景 1
    第二節、 研究動機與目的 4
    第三節、 研究流程 11
    第二章 文獻探討 12
    第一節、 社交型APP 12
    第二節、 媒體豐富度 19
    第三節、 任務-科技適配度 21
    第四節、 網路外部性 25
    第五節、 認知專注 27
    第三章 研究架構與方法 31
    第一節、 研究架構 31
    第二節、 研究假說 32
    第三節、 研究變項與操作型定義 33
    第四節、 問卷設計 36
    第五節、 研究對象與研究方法 37
    第六節、 資料分析方法 37
    第四章 研究結果分析 40
    第一節、 敘述統計分析 40
    第二節、 問卷信效度分析 44
    第三節、 檢定結果分析 52
    第四節、 研究結果彙整 66
    第五章 結論與建議 71
    第一節、 研究發現與結論 71
    第二節、 研究貢獻 72
    第三節、 研究限制與未來研究方向建議 73
    參考文獻 75
    附錄、問卷內容 80
    參考文獻 中文文獻
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    3. 陳泳成(2003),以修正後的科技接受模式探討影響使用者自建系統接受之因素,國立中山大學資訊管理研究所碩士論文。
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    網站部分
    1. AppShopper,http://appshopper.com/
    2. Distimo,http://www.distimo.com/
    3. Intomobile,http://www.intomobile.com/
    4. JustSystems,http://www.justsystems.com/jp/
    5. Looop,http://media.looops.net/
    6. Mashable,http://mashable.com/
    7. 資策會,http://www.find.org.tw/
    8. 創市際,http://www.insightxplorer.com/
    口試委員
  • 邱兆民 - 召集委員
  • 劉致中 - 委員
  • 梁定澎 - 指導教授
  • 口試日期 2013-07-13 繳交日期 2013-07-30

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