博碩士論文 etd-0620114-212040 詳細資訊


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姓名 陳星霖(Hsing-Lin Chen) 電子郵件信箱 E-mail 資料不公開
畢業系所 企業管理學系研究所(Business Management)
畢業學位 碩士(Master) 畢業時期 102學年第2學期
論文名稱(中) 以實質選擇權分析高科技產業創新之研究
論文名稱(英) A Study on High-Tech Innovation by Real Options Approach
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    摘要(中) 高科技半導體產業較傳統產業有著幾項重要的特質:投入資金龐大、技術能力密集、環境變動快速、產業間競爭激烈。這樣一個高報酬伴隨著高風險的產業,使得公司企業不能再墨守成規。為了企業的永續經營,因應大環境的變化,提高競爭優勢就唯有「創新」一招了,不管是在有形的產品、無形的服務或是管理組織及策略營運上任何新想法的產生及運用,都是創新的表現。
      然而,在面對大環境的變化及競爭,公司企業內的資源有限,如何在有限的時間、資源內,有效的整合內部、外部的各項資訊與資源,在創新活動的過程中,能夠迅速的做出正確的判斷及保持決策的靈活性就有賴於一套具有效益的創新管理方法。
      本研究以實質選擇權的理論為基礎,用其理論的精神及概念發展一套具有「動態」的創新管理方式,可以保持創新決策的彈性與靈活性,並藉由一系列個案的分析來說明,這個創新管理的概念是可以運用在高科技產業中尚未成為主流的一些具高風險、高報酬的創新活動專案,其成果可為公司企業帶來創新的優勢及產業間競爭力。
    摘要(英) High-tech semiconductor industry has several important characteristics: high capital investment, technology intensive, rapid change and high competition, compared with traditional industry. Company cannot follow old rules in such high-risk/high-payoff industry. For sustainable operation, company has to innovate in order to increase its competitive advantage. Innovation is about finding a getter way of doing something, no matter products, processes, services, technologies or any ideas about organization or strategy.
    However, we are in a rapid changing and competitive environment and limited resources. It is important to integrate all information and resources in limited time and resources to make right choice and keep the decision flexible in an innovation activities. We need an effective method for innovation management.
    In this study, we use the concept of “Real options” theory to deliver an innovation management method with dynamic which keeps the decision flexible. We use several cases to analyze and illustrate that the method of innovation management can be used on high-risk/high-payoff innovation activities of high-tech semiconductor industry. The results can make companies more advantageous and competitive.
    關鍵字(中)
  • 實質選擇權
  • 創新管理
  • 半導體
  • 高科技
  • 關鍵字(英)
  • Innovation management
  • Semiconductor
  • High-tech
  • Real options
  • 論文目次 口試委員會論文審定書 i
    誌謝 ii
    摘要 iii
    Abstract iv
    目錄 v
    圖次 vii
    表次 viii
    第一章 緒論 1
     第一節 研究背景與研究動機 1
     第二節 研究目的 3
     第三節 研究方法 4
     第四節 研究流程圖 6
    第二章 文獻探討 7
     第一節 創新的定義、種類與發展 7
     第二節 實質選擇權 13
     第三節 實質選擇權的應用與趨勢 17
     第四節 質質選擇權在創新管理上的相關研究 20
    第三章 半導體科技產業概況 22
     第一節 半導體科技產業的演進與概況 22
     第二節 半導體產業的創新來源 28
      第一項 由內部發展創新 28
      第二項 自外部引進創新 30
      第三項 策略聯盟提供創新來源 32
    第四章 實質選擇權分析半導體產業的創新管理 34
     第一節 持續保持選擇決策權敞開 37
     第二節 分階段投資,以利開拓市場 39
     第三節 評估為持續發展的一部份 41
     第四節 為了增加策略彈性而監督發展流程 43
     第五節 尋找產品中具有高風險、高報酬的專案 44
     第六節 投資決策的成本就是知識的創造來源 46
     第七節 進行的創新專案宜專注集中 48
    第五章 結論與建議 49
     第一節 研究結論 49
     第二節 管理意涵 51
     第三節 研究建議 52
    參考文獻 53
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    口試委員
  • 黃振聰 - 召集委員
  • 高瑞新 - 委員
  • 梁慧玫 - 指導教授
  • 口試日期 2014-06-24 繳交日期 2014-07-20

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