自20世紀末以來，隨著資訊科技技術的發展成熟，網際網路與電子商務的應用愈來愈普遍。此外，由於資訊科技採用技術門檻的降低，加速了企業間各項資訊的交流，也連帶影響各個產業的商業營運模式。而為了因應這些資訊科技發展趨勢所造成的影響，愈來愈多的企業也更加重視透過資訊科技的採用來提升本身競爭力。
中小企業是台灣經濟結構的主體。在台灣經濟發展的過程中，扮演著相當重要之角色。然而，由於中小型企業的特殊產業特性，在面對日益競爭的環境中，如何在有限的資源下，應用資訊科技以獲得有利的競爭態勢，將是一個重要的課題。
本研究乃藉由中小企業資訊系統的採用來探討中小企業資訊科技採用意圖的因素。故整合了各相關理論模式與參考文獻，將此因素歸納出認知環境壓力、認知可行性、認知易用性、認知創新特性、認知有用性及採用意圖等六項。並針對有資訊系統使用經驗之中小企業為對象，進行網路問卷調查與分析。期望本研究結果能提供中小企業在資訊科技採用上一個完整的決策方向參考，這也是本研究之貢獻。

Since the latter part of the twentieth century, with the development and maturing of Information and Communication Technology (ICT), the utilization of the Internet and online commerce has become more and more widespread. Furthermore, less technical limitation for adopting ICT has hastened information exchange among enterprises, thereby creating a significant impact upon the business and operation models of each industry. In response to the effects brought about by the various ICT trends, an ever increasing number of enterprises are placing heavier emphasis on boosting their respective competitiveness through the employment of ICT.
Small and medium enterprises (SME) comprise a significant part of Taiwan’s economic structure. In the development of Taiwan’s economy, these entities play very important roles. However, due to the distinct industrial traits of SMEs, and in the face of growing competition, determining how to utilize limited resources and apply ICT know-how to obtain a competitive edge has become a priority.
This research aims to explore the factors that influence the intention of SMEs to adopt ICT from the perspective of information system adopted by these enterprises. Various theoretical models and literature were integrated to identify six factors: perceived environmental pressure, perceived feasibility, perceived ease of use, perceived characteristics of innovations, perceived usefulness, and adoption intention. This research targets SMEs with experience in utilizing information systems, through online survey and analysis. The results of this research are expected provide SMEs with comprehensive policy directions for the adoption of ICT, which is also the contribution of this research.

目 次
論文審定書•••••••••••••••••••••••••••••••••••••••••••••••••••••••i
摘要•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••ii
Abstract••••••••••••••••••••••••••••••••••••••••••••••••••••••••••iii
目次•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••iv
圖次•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••vi
表次••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••vii
第一章 緒 論•••••••••••••••••••••••••••••••••••••••••••••••1
1.1 研究背景與動機••••••••••••••••••••••••••••••••••••••••1
1.2 研究目的••••••••••••••••••••••••••••••••••••••••••••••••3
1.3 論文架構與研究流程••••••••••••••••••••••••••••••••••4
1.4 概念界定••••••••••••••••••••••••••••••••••••••••••••••••6
第二章 文 獻 探 討•••••••••••••••••••••••••••••••••••••19
2.1 中小企業主題相關文獻•••••••••••••••••••••••••••••••19
2.2 鑽石模型(Leavitt’s Diamond Model) •••••••••••••••••21
2.3 創新擴散理論(Diffusion of innovation) •••••••••••••28
2.4 制度理論(Institutional Theory) •••••••••••••••••••••••32
2.5 TOE架構(Technology-Organization-Environment framework) ••••35
2.6 科技接受模式(Technology Acceptance Model-TAM) ••••39
第三章 研 究 方 法•••••••••••••••••••••••••••••••••••••46
3.1 研究雛形架構•••••••••••••••••••••••••••••••••••••••••46
3.2 研究假說發展•••••••••••••••••••••••••••••••••••••••••48
3.3 研究架構之子構念••••••••••••••••••••••••••••••••••56
3.4 研究變數定義及衡量•••••••••••••••••••••••••••••••••56
3.5 調查法的特性•••••••••••••••••••••••••••••••••••••••••62
3.6 研究對象•••••••••••••••••••••••••••••••••••••••••••••••62
第四章 問卷發展與資料分析••••••••••••••••••••••••••64
4.1 問卷設計與執行•••••••••••••••••••••••••••••••••••••••64
4.2 資料分析•••••••••••••••••••••••••••••••••••••••••••••••73
第五章 結 論 與 建 議••••••••••••••••••••••••••••••••97
5.1 研究結果與討論•••••••••••••••••••••••••••••••••••••••97
5.2 研究結論與建議•••••••••••••••••••••••••••••••••••••103
5.3 研究限制•••••••••••••••••••••••••••••••••••••••••••••108
參考文獻 ••••••••••••••••••••••••••••••••••••••••••••••••••••••109
附錄-問卷內容••••••••••••••••••••••••••••••••••••••••••••••••129

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