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博碩士論文 etd-0615119-223814 詳細資訊
Title page for etd-0615119-223814
論文名稱
Title
電阻元件廠經營策略之研究-以台灣V公司為例
A Study on Business Strategy of Resistor Manufacturer -A Case Study of V Corporation, Taiwa
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
62
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2019-04-26
繳交日期
Date of Submission
2019-07-15
關鍵字
Keywords
電阻、被動元件、藍海策略、資源基礎理論、SWOT、經營策略
Resource-based theory, SWOT Analysis, Business Strategy, Resistor, Passive Component, Blue Ocean Strategy
統計
Statistics
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中文摘要
2018年是被動元件產業全球供需嚴重失衡的一年,原因來自於日本被動元件大廠為滿足客戶需求,調整了產品組合,削減低階被動元件產能並提升高階被動元件產能,因此釋放了低階產品產能的需求缺口約20%,轉到台灣、中國、韓國等低階被動元件製造商。產業市場結構的改變,影響了被動元件廠產品組合的調整及其發展的方向,導致掀起了需求大於供給的缺貨風波,然而被動元件廠的投資策略深受景氣波動與市場結構變化的影響,一旦決策錯誤就可能面臨生存威脅,或許結束營業也或許遭大廠併購。在大者恆大的產業競爭環境中,規模相對小的公司如何運用經營策略維持自身的競爭優勢,創造利潤以維持公司營運,即為本研究的研究動機所在。
本研究是以資源基礎理論為基礎,輔以SWOT分析及藍海策略之精華,選定台灣電阻元件廠為個案研究對象,蒐集並分析產業相關之次級資料,於個案公司內邀請有專業能力及決策能力之高階主管進行深度專家訪談,經由訪談探討其核心資源、市場區隔定位與經營策略等議題,分析核心能力與維持公司競爭優勢的相關性。
經由研究發現公司的成長與組織的核心能力呈現高度相關性,公司在規模尚未壯大前,應創造與競爭對手在技術上的差異化,並提供給客戶獨特的服務價值,利用外部力量帶動內部成長,內部成長帶動外部機會,以有形與無形資源及組織內擁有的經驗與知識,結合成其核心能力,進而善用此核心能力擘劃與實現經營團隊理想中的經營策略。
Abstract
2018 is the year that global passive component industry seriously unbalanced between supply and demand. Those passive component makers in Japan played a vital role in the situation. In order to meet customers’ requirements, they adjusted the composition of products by reducing the capacity of low-end passive components but increasing the capacity of high-end ones. Due to the adjustments, about 20% of the demands for low-end passive component have been released and transferred to those low-end passive component manufactures In Taiwan, China and Korea, etc. The changes in market structure affected the way and development of passive component composition. Thus, passive components were in shortage supply can be attributed to the above reasons. However, investment strategies of passive component factories are deeply affected by economic fluctuation and market changes. Once the manufactures make a wrong decision, they might be confronted with threats of survival, either going out of business or being procured by other enterprises. The motivation of the paper is to study how smaller companies can make good use of their advantages to maintain competitive and create margins for keeping running business in the environment of “the bigger the stronger”.
The paper is based on Resource-Based theory and supplemented by SWOT and essence of Blue Ocean Strategy to do case study of each passive component manufacturer in Taiwan. The secondary data is collected by inviting senior executives in each case study of corporations who have professional and decision-making abilities to conduct in-depth expert interviews and to probe into core resources, market segment positioning and business strategies for analyzing the relation between core abilities and superiorities of corporations.
By research, the growths of corporations and the core abilities of organizations have high-positive correlation. Before getting bigger and stronger, the corporations should create the differentiations of techniques from competitors and provide unique service values to customers. By external forces driving inner growths and inner growths driving external opportunities, the corporations could make the best of experiences, knowledges they own with both tangible and intangible resources to merge into their own core capabilities. What’s more, the management team of the corporations can realize their ideal business strategies by the “core capabilities.”
目次 Table of Contents
目 錄
論文審定書………………………………………….…………………...…….………i
誌謝………………………………………………………………………….….......……ii
摘要…………………………………………………………………………….......……iii
Abstract ………..……………………………………………….……..…………..…iv
目錄…………………………………………………………………….….....………...vi
圖次………………………………………………………………………….....…...…vii
表次………………………………………………………………...….………......…viii
第一章 緒論……………………………………………………….………….……01
第一節 研究背景與動機………………………………….…………………01
第二節 研究目的…………………………………………….…………...……02
第三節 研究流程…………………………………………….………...………03
第四節 研究範圍與限制……………………………….………..…………03
第二章 產業分析 …………………….………………….…………………….04
第一節 電阻元件之特性與技術……………….………………………04
第二節 電阻元件產業市場現況與趨勢.….………………………08
第三節 電阻元件產業未來展望……………………….………………12
第三章 文獻探討…………………………………………….…………………15
第一節 SWOT分析…………………………………………...………………15
第二節 資源基礎理論……………………………………….………………19
第三節 藍海策略………………………………………………...……………24
第四章 研究設計………………………………………………………………29
第一節 研究結構……………………………………………….....…………29
第二節 研究模式……………………………………………………..………29
第三節 研究方法…………………………………………………..…………30
第五章 實證分析…………………………………………………..…………34
第一節 個案公司介紹 …………………………..……………..…………34
第二節 個案公司於產業市場之經營現況與未來展望…..36
第三節 個案公司之核心資源與競爭能力…………...…………39
第四節 個案公司之市場區隔定位與經營策略………………43
第六章 結論與建議……………………………………….…………………47
第一節 結論…………………………………………………….....……………47
第二節 建議………………………………………………………….....………48
第三節 管理意涵………………………………………………………..……49
參考文獻 ..…………………………………………………………………………51
附錄 訪談問卷 ………………………….………...…………………..………53
參考文獻 References
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國巨電子股份有限公司,2018,「公司簡介」,http://www.yageo.com/NewPortal/_tw/index.jsp

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KOA Corporation,2018,「公司概要」,http://www.koadah.com/index.php

Vishay Corporation,2018,「公司介紹」,http://www.vishay.com/
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