博碩士論文 etd-0128113-162458 詳細資訊


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姓名 朱瑞欣(Jui-Hsin Chu) 電子郵件信箱 phoenix8669009@gmail.com
畢業系所 企業管理學系研究所(Business Management)
畢業學位 碩士(Master) 畢業時期 101學年第1學期
論文名稱(中) 員工參與企業社會責任對組織認同影響之研究-以主管支持為調節變數
論文名稱(英) The Effects of Employees’ Participation in Corporate Social Responsibility on Organizational Identification – Supervisors’ Support as a Moderator
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    摘要(中) 近年來國際間積極的提倡企業應落實企業社會責任,因而企業社會責任的發展成果已是資本巿場用來衡量企業營運績效的新指標。過去許多的研究多著重在,企業透過社會責任來提升財務績效或是研究投入企業社會責任對員工的組織認同或組織公民行的影響。然而,本研究試圖從另一個角度來看員工參與企業社會責任的方式及頻率對員工的組織認同之影響,同時探討主管支持在員工參與企業社會責任的方式及頻率對員工的組織認同之影響上所扮演的調節角色。
    銀行業是服務業,也是台灣率先重視企業社會責任的產業,故本研究以全台銀行業的從業人員為研究對象,成功地訪問了各大銀行之543位從業人員,再經信效度分析、因素分析、描述性統計分析與階層廻歸分析等統計方法,了解研究變項之現況分析及驗證研究假設,研究發現如下:
    一、 員工參與企業社會責任活動的方式不同,其對組織認同會產生顯著性的差異。
    二、 員工參與企業社會責任活動的頻率不同,其對組織認同會產生顯著性的差異。
    三、 主管支持在員工參與企業社會責任的方式及頻率對員工組織認同影響間具有顯著的調節效果。
    關鍵詞:企業社會責任、員工參與、組織認同、主管支持、企業承諾
    摘要(英) Corporate social responsibility has been seen as a principal activity for enterprises to sustain competitive advantages. Many studies have found that corporate social responsibility will influence or improve firms’ financial performance, employees’ organizational identification, and organizational citizenship behavior. Through the initial interview with each of two manufacturing and banking, we find that employee participation approaches and frequency on corporate social responsibility are likely to influence employees’ organizational identification; furthermore, supervisor support has moderating effect on the relationships. Organizational identification is a key issue on enterprise management because it could influence firm performance. Therefore, previous studies have explored many antecedents or determinants of organizational identification, but employee participation approaches and frequency on corporate social responsibility haven’t been well explored and understood. This study attempts to address to the weaknesses of the preceding literature. 
      Banking take the lead in doing corporate social responsibility. Therefore, we regard Taiwan’s banking as our research object. In this empirical study, 543 valid questionnaires were collected. We find that employee participation frequency on corporate social responsibility has significant impact on employees’ organizational identification. In addition, employee voluntary participation in corporate social responsibility designed by the enterprise has the most positive impact on employees’ organizational identification. Furthermore, we find that supervisor support play a significant moderating role in the relationship.

    Keywords: corporate social responsibility, employee’ participation, organizational identification, supervisor support, Organizational Commitment.
    關鍵字(中)
  • 企業社會責任
  • 員工參與
  • 組織認同
  • 主管支持
  • 企業承諾
  • 關鍵字(英)
  • employee’ participation
  • Organizational identification
  • supervisor support
  • Organizational Commitment
  • corporate social responsibility
  • 論文目次 論文審定書 i
    摘 要 ii
    Abstract iii
    圖 次 vi
    表 次 vii
    第一章 緒論 1
    第一節 研究背景 1
    第二節 研究動機與目的 3
    第二章 文獻探討 6
    第一節 企業社會責任 6
    一、 企業社會責任定義 6
    二、 企業社會責任的構面 8
    第二節 組織認同 12
    第三節 主管態度 16
    第三章 研究方法 19
    第一節 研究架構 19
    第二節 研究假設 20
    第三節 問卷調查 21
    第四節 資料處理與分析 28
    第四章 研究結果分析與討論 30
    第一節 基本資料及相關性分析 30
    第二節 研究變項的差異性分析 38
    第三節 調節變數的差異分析 42
    第四節 研究變項各構面之分析 47
    第五節 研究變項廻歸分析 51
    第六節 調節變數廻歸分析 55
    第五章 結論與建議 58
    第一節 研究發現 58
    第二節 管理意涵 60
    第三節 研究建議 61
    參考文獻 64
    一、中文文獻 64
    二、英文文獻 66
    附錄一 71
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    口試委員
  • 黃賀 - 召集委員
  • 屠益民 - 委員
  • 梁慧玫 - 指導教授
  • 高瑞新 - 指導教授
  • 口試日期 2013-01-11 繳交日期 2013-01-28

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